Nowadays, commercial competition is becoming fiercer and fiercer, and with the globalization proceeding, when a company tries to expand, promote and develop, it needs to adapt itself to the open business society while...Nowadays, commercial competition is becoming fiercer and fiercer, and with the globalization proceeding, when a company tries to expand, promote and develop, it needs to adapt itself to the open business society while not losing its own culture. Since English has been widely used in the world, an effective and suitable English website is essential for a company to use as a kind of advertisement and publicity, where its cultural values are presented.With companies' websites as subjects and Hofstede's cultural dimension theory as the theoretical basis, this study, through text content and data analysis of company profiles,strategies and cultures, tries to find out the tendency of Chinese and American companies on the five cultural value dimensions,which is power distance, uncertainty avoidance, individualism, masculinity and long-term orientation. Accordingly, constructive suggestions are put forward to help appease and avoid misunderstandings, and promote business communication and collaboration.展开更多
Cultures of different nations vary,so do cultures at different regions,and they have both differences and similarities. In the multi-cultural era,cultural differences,or even cultural gaps are everywhere,so it is impo...Cultures of different nations vary,so do cultures at different regions,and they have both differences and similarities. In the multi-cultural era,cultural differences,or even cultural gaps are everywhere,so it is important for us to deal with the relation between different cultures properly. As far as C hinese culture and French culture is concerned,there are also similarities and differences,the latter of which reflects the differences existing in the two different ideological systems having formed through thousands of years.In order to bridge cultural gaps,scholars both at home and abroad research different cultures and get different cross-cultural theories,one of which is the cultural dimension theory put forward by the Dutch scholar Hofstede. Based on such a theory,this paper attempts to make clear the root cause of the differences between C hinese culture and French culture so that people of the two cultures can have a better understanding of each other and can communicate fluently with each other and cultural conflicts will thus reduce and there will be more political,economic and cultural communication between the two cultures.展开更多
文摘Nowadays, commercial competition is becoming fiercer and fiercer, and with the globalization proceeding, when a company tries to expand, promote and develop, it needs to adapt itself to the open business society while not losing its own culture. Since English has been widely used in the world, an effective and suitable English website is essential for a company to use as a kind of advertisement and publicity, where its cultural values are presented.With companies' websites as subjects and Hofstede's cultural dimension theory as the theoretical basis, this study, through text content and data analysis of company profiles,strategies and cultures, tries to find out the tendency of Chinese and American companies on the five cultural value dimensions,which is power distance, uncertainty avoidance, individualism, masculinity and long-term orientation. Accordingly, constructive suggestions are put forward to help appease and avoid misunderstandings, and promote business communication and collaboration.
基金the program funded by Hubei University of Economics,Hubei Key Research Base of Humanities and Social Science and Hubei Enterprise Culture Research Center(No.:2013B12)
文摘Cultures of different nations vary,so do cultures at different regions,and they have both differences and similarities. In the multi-cultural era,cultural differences,or even cultural gaps are everywhere,so it is important for us to deal with the relation between different cultures properly. As far as C hinese culture and French culture is concerned,there are also similarities and differences,the latter of which reflects the differences existing in the two different ideological systems having formed through thousands of years.In order to bridge cultural gaps,scholars both at home and abroad research different cultures and get different cross-cultural theories,one of which is the cultural dimension theory put forward by the Dutch scholar Hofstede. Based on such a theory,this paper attempts to make clear the root cause of the differences between C hinese culture and French culture so that people of the two cultures can have a better understanding of each other and can communicate fluently with each other and cultural conflicts will thus reduce and there will be more political,economic and cultural communication between the two cultures.
