This paper aims at showing how rhetoric and meaning in Zambian poetry interact. The work analyses the definition of poetry and gives the understanding that poetry is an artistic use of language that employs figurative...This paper aims at showing how rhetoric and meaning in Zambian poetry interact. The work analyses the definition of poetry and gives the understanding that poetry is an artistic use of language that employs figurative language for maximum effect. The work also analyses rhetoric and concludes that the sole aim of rhetoric is to persuade the audience. The use of this rhetoric is later identified as a preoccupation of most poets. After studying a number of rhetorical devices used in poetry, the work has studied selected Zambian poems and focussed on the use of rhyme and alliteration in the poems. It has been shown that there is much use of rhyme but with limited use of alliteration. In both cases, the use is not so much to the contribution to the meaning in the poetry. The poets usually use these devices for the sake of beauty and not meaning. The paper therefore suggests that poets could undergo some formal training in composition while the art is also taught to the young while in their early years in schools.展开更多
Interactivity in online newspapers is the focus of this chapter in eliciting readers’evaluation of Zambian online newspapers.This aspect of the study investigates and characterises the motivations(gratification sough...Interactivity in online newspapers is the focus of this chapter in eliciting readers’evaluation of Zambian online newspapers.This aspect of the study investigates and characterises the motivations(gratification sought)for use of interactivity features(“process motivation”)and how widely they are used.It also attempts to ascertain the gratification obtained from their use among readers.The probable relationships between use of the interactivity features(“audience interactivity”)and gratification obtained from them(“process gratification”)and the impact of the perceived credibility of the online newspapers on gratification are also examined.Past studies present mixed results on use of interactivity and gratification obtained from it.This study finds that use of interactivity in Zambian online newspapers is at a low level,although among the three broad categorisations of features of online newspapers,interactivity attracts greater use than hyper-textuality and multi-mediality.Human interactivity features-“knowing what others think about an issue”,“chat on the Facebook page of the newspaper”,“ability to navigate on the Facebook page of the newspaper”,and“posting own comments on stories”-are the main motivations for use of online newspapers,the most frequently used,and the most gratifying to the readers.While readers express an interest in interacting with other readers via online newspapers,they seem less interested in posting their own stories as“citizen journalists”and linking up with the publishers and editors.This finding challenges the notion that all new media are catalysts of participatory and cyclic communication.展开更多
The Zambian Government is in the process of formulating a bill aimed at tightening surveillance on food-related diseases,a senior health official said on December 13,2018.The food safety bill will be taken to parliame...The Zambian Government is in the process of formulating a bill aimed at tightening surveillance on food-related diseases,a senior health official said on December 13,2018.The food safety bill will be taken to parliament soon for adoption as part of Zambia's efforts to strengthen its response to outbreaks of diseases such as cholera,said Kennedy Malama,Permanent Secretary at the Ministry of Health.展开更多
文摘This paper aims at showing how rhetoric and meaning in Zambian poetry interact. The work analyses the definition of poetry and gives the understanding that poetry is an artistic use of language that employs figurative language for maximum effect. The work also analyses rhetoric and concludes that the sole aim of rhetoric is to persuade the audience. The use of this rhetoric is later identified as a preoccupation of most poets. After studying a number of rhetorical devices used in poetry, the work has studied selected Zambian poems and focussed on the use of rhyme and alliteration in the poems. It has been shown that there is much use of rhyme but with limited use of alliteration. In both cases, the use is not so much to the contribution to the meaning in the poetry. The poets usually use these devices for the sake of beauty and not meaning. The paper therefore suggests that poets could undergo some formal training in composition while the art is also taught to the young while in their early years in schools.
文摘Interactivity in online newspapers is the focus of this chapter in eliciting readers’evaluation of Zambian online newspapers.This aspect of the study investigates and characterises the motivations(gratification sought)for use of interactivity features(“process motivation”)and how widely they are used.It also attempts to ascertain the gratification obtained from their use among readers.The probable relationships between use of the interactivity features(“audience interactivity”)and gratification obtained from them(“process gratification”)and the impact of the perceived credibility of the online newspapers on gratification are also examined.Past studies present mixed results on use of interactivity and gratification obtained from it.This study finds that use of interactivity in Zambian online newspapers is at a low level,although among the three broad categorisations of features of online newspapers,interactivity attracts greater use than hyper-textuality and multi-mediality.Human interactivity features-“knowing what others think about an issue”,“chat on the Facebook page of the newspaper”,“ability to navigate on the Facebook page of the newspaper”,and“posting own comments on stories”-are the main motivations for use of online newspapers,the most frequently used,and the most gratifying to the readers.While readers express an interest in interacting with other readers via online newspapers,they seem less interested in posting their own stories as“citizen journalists”and linking up with the publishers and editors.This finding challenges the notion that all new media are catalysts of participatory and cyclic communication.
文摘The Zambian Government is in the process of formulating a bill aimed at tightening surveillance on food-related diseases,a senior health official said on December 13,2018.The food safety bill will be taken to parliament soon for adoption as part of Zambia's efforts to strengthen its response to outbreaks of diseases such as cholera,said Kennedy Malama,Permanent Secretary at the Ministry of Health.
