电视广告监测是媒体、广告主、数据公司等诸多机构了解掌握广告真实播放情况的主要方式。近年来,随着科技的发展,广告监测的技术手段不断发展完善,本文通过对数字水印和视频基因DWVD(Digital Watermarking Video DNA)新技术的介绍,阐述...电视广告监测是媒体、广告主、数据公司等诸多机构了解掌握广告真实播放情况的主要方式。近年来,随着科技的发展,广告监测的技术手段不断发展完善,本文通过对数字水印和视频基因DWVD(Digital Watermarking Video DNA)新技术的介绍,阐述了基于该技术的广告监测系统在电视媒体的实际应用情况和现实意义。展开更多
Making a television advertisement for a brand or a product, a lot of money will be invested in it.And what kind of advertisement do you want to make? To make a television advertisement that just pay attention to the p...Making a television advertisement for a brand or a product, a lot of money will be invested in it.And what kind of advertisement do you want to make? To make a television advertisement that just pay attention to the popularity by simply broadcasted again an again on the TV? Or to make a television advertisement that pay attention to the long-term public praise? For these two different kinds of advertisement tactic, which is applied on the television advertisement market? After having analyzed some typical television advertisement, we propose that only paying attention to both nice popularity and nice reputation is the most effective tactic of making a television advertisement.展开更多
文摘电视广告监测是媒体、广告主、数据公司等诸多机构了解掌握广告真实播放情况的主要方式。近年来,随着科技的发展,广告监测的技术手段不断发展完善,本文通过对数字水印和视频基因DWVD(Digital Watermarking Video DNA)新技术的介绍,阐述了基于该技术的广告监测系统在电视媒体的实际应用情况和现实意义。
文摘Making a television advertisement for a brand or a product, a lot of money will be invested in it.And what kind of advertisement do you want to make? To make a television advertisement that just pay attention to the popularity by simply broadcasted again an again on the TV? Or to make a television advertisement that pay attention to the long-term public praise? For these two different kinds of advertisement tactic, which is applied on the television advertisement market? After having analyzed some typical television advertisement, we propose that only paying attention to both nice popularity and nice reputation is the most effective tactic of making a television advertisement.
