The value of the brand is extremely important for strategic decisions and issues to be taken under management.A number of decisions are based on data related to equity and in particular:decisions about investments in ...The value of the brand is extremely important for strategic decisions and issues to be taken under management.A number of decisions are based on data related to equity and in particular:decisions about investments in the company,performance of measurement of return,decisions regarding licensing,managing a portfolio,and investing in a brand on different markets.Evaluation of the value of the enterprise may be performed in many ways but there are two basic divisions:methods based on property and methods based on earnings,and the fundamental basis of this method is earning.The brand of product,in the sense of the name,primarily of the product as well as the company,service,and other forms has been in use for a long time.We can say that brand has been existing since the beginning of market.There are different definitions of brand.The most widely used one in literature is the one given by the AMA(American Association of Marketing):Brand is a name,term,symbol,shape,or the combination of these,the purpose of which is to identify the products or services of one or a group of sellers,and to differentiate them from competitors(theirs products and services)(Keller,2003,p.11).In fact,the value of brand is extremely important for strategic decisions and issues in the management.A whole series of decisions are based on data related to brand value,and particularly:decisions about investments in the company,measurement of return on investment in a certain brand,decisions relating to licenses,managing a portfolio of brands in different markets,converting the marketing sector from the cost one to a the profit one,decisions on withdrawing a particular brand from portfolio of brands,and so on.展开更多
The present study is to deal with the strategic planning in avoidance of all catastrophic consequences of major flood in West Attica region in 2017 and is divided into three main sections.The first one comprises the s...The present study is to deal with the strategic planning in avoidance of all catastrophic consequences of major flood in West Attica region in 2017 and is divided into three main sections.The first one comprises the study of the internal and external environment of the Regional Unit of West Attica with analysis of resources,procedures,culture that governs the internal environment,external bodies and mapping through PESTEL(Political,Economic,Socio-Cultural and Technological)analysis as components of the external environment.The second section comprises the vision and mission of this strategic plan and specializes in reporting and analyzing the strategic objectives as well as the actions that characterize them in order to complete the mission that has been set and to achieve the vision that has been planned.The last section focuses on the feasibility of the above proposals formulated in the midst of actions and strategic objectives with the help of SWOT(Strength,Weakness,Opportunity,and Threat)analysis and concludes with a proposal for the implementation of strategic planning with the implementation of the Integrated Spatial Investment tool.展开更多
Performance appraisal is one of the commonly used modern human resource management tools. Many companies which developed to a certain stage began to introduce performance management. But a lot of friends in human reso...Performance appraisal is one of the commonly used modern human resource management tools. Many companies which developed to a certain stage began to introduce performance management. But a lot of friends in human resources circles always hold a controversy on the effectiveness of performance management. In fact, there are problems on the methods and assessment scales. I personally think that a lot of companies use performance appraisal problem mainly occurs due to the presence misunderstanding the purpose of business resulting from the introduction of performance appraisal. For example： taking the wrong assessment methods, there is no breakdown of the work in advance, nor performed posts and responsibilities ; performance appraisal way to take a negative incentive, the employees complained of performance ; lack of strategic height of human resource management, performance appraisal that can not be linked with the actual situation. The following analysis of several performance evaluation methods and its influence is from the perspective of human resources. Each has its advantages and disadvantages, and also has different emphases. I want to share it with everyone and hope everyone can learn something from it.展开更多
文摘The value of the brand is extremely important for strategic decisions and issues to be taken under management.A number of decisions are based on data related to equity and in particular:decisions about investments in the company,performance of measurement of return,decisions regarding licensing,managing a portfolio,and investing in a brand on different markets.Evaluation of the value of the enterprise may be performed in many ways but there are two basic divisions:methods based on property and methods based on earnings,and the fundamental basis of this method is earning.The brand of product,in the sense of the name,primarily of the product as well as the company,service,and other forms has been in use for a long time.We can say that brand has been existing since the beginning of market.There are different definitions of brand.The most widely used one in literature is the one given by the AMA(American Association of Marketing):Brand is a name,term,symbol,shape,or the combination of these,the purpose of which is to identify the products or services of one or a group of sellers,and to differentiate them from competitors(theirs products and services)(Keller,2003,p.11).In fact,the value of brand is extremely important for strategic decisions and issues in the management.A whole series of decisions are based on data related to brand value,and particularly:decisions about investments in the company,measurement of return on investment in a certain brand,decisions relating to licenses,managing a portfolio of brands in different markets,converting the marketing sector from the cost one to a the profit one,decisions on withdrawing a particular brand from portfolio of brands,and so on.
文摘The present study is to deal with the strategic planning in avoidance of all catastrophic consequences of major flood in West Attica region in 2017 and is divided into three main sections.The first one comprises the study of the internal and external environment of the Regional Unit of West Attica with analysis of resources,procedures,culture that governs the internal environment,external bodies and mapping through PESTEL(Political,Economic,Socio-Cultural and Technological)analysis as components of the external environment.The second section comprises the vision and mission of this strategic plan and specializes in reporting and analyzing the strategic objectives as well as the actions that characterize them in order to complete the mission that has been set and to achieve the vision that has been planned.The last section focuses on the feasibility of the above proposals formulated in the midst of actions and strategic objectives with the help of SWOT(Strength,Weakness,Opportunity,and Threat)analysis and concludes with a proposal for the implementation of strategic planning with the implementation of the Integrated Spatial Investment tool.
文摘Performance appraisal is one of the commonly used modern human resource management tools. Many companies which developed to a certain stage began to introduce performance management. But a lot of friends in human resources circles always hold a controversy on the effectiveness of performance management. In fact, there are problems on the methods and assessment scales. I personally think that a lot of companies use performance appraisal problem mainly occurs due to the presence misunderstanding the purpose of business resulting from the introduction of performance appraisal. For example： taking the wrong assessment methods, there is no breakdown of the work in advance, nor performed posts and responsibilities ; performance appraisal way to take a negative incentive, the employees complained of performance ; lack of strategic height of human resource management, performance appraisal that can not be linked with the actual situation. The following analysis of several performance evaluation methods and its influence is from the perspective of human resources. Each has its advantages and disadvantages, and also has different emphases. I want to share it with everyone and hope everyone can learn something from it.
