This paper analyzes the advantage and disadvantage of cost-plus pricing modelin pricing deposits of postal savings in the central bank and inability of the model with thederegulation of interest rates. Based on price ...This paper analyzes the advantage and disadvantage of cost-plus pricing modelin pricing deposits of postal savings in the central bank and inability of the model with thederegulation of interest rates. Based on price leadership model, this article establishes analternative method to price deposits of postal savings.展开更多
The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based ...The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based on the principles of strategy-environment co-alignment and marketing segmentation theory. Findings suggest that when focusing on developing country markets, the use of a branding strategy is more likely to enhance export performance. When focusing on developed country markets, neither the use of a price leadership strategy nor the use of a branding strategy enhances export performance. Finally, theoretical and managerial implications of the findings are discussed.展开更多
文摘This paper analyzes the advantage and disadvantage of cost-plus pricing modelin pricing deposits of postal savings in the central bank and inability of the model with thederegulation of interest rates. Based on price leadership model, this article establishes analternative method to price deposits of postal savings.
基金The National Natural Science Foundation of China (No.70672005,70632003,70372001)
文摘The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based on the principles of strategy-environment co-alignment and marketing segmentation theory. Findings suggest that when focusing on developing country markets, the use of a branding strategy is more likely to enhance export performance. When focusing on developed country markets, neither the use of a price leadership strategy nor the use of a branding strategy enhances export performance. Finally, theoretical and managerial implications of the findings are discussed.
