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Nash讨价还价公平参考下的供应链优化决策 被引量:119
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作者 杜少甫 朱贾昂 +1 位作者 高冬 杜婵 《管理科学学报》 CSSCI 北大核心 2013年第3期68-72,81,共6页
基于Nash讨价还价博弈思想建立公平参考框架,构建公平关切效用体系,以此为基础对报童模型展开行为研究,探讨零售商的公平关切行为倾向对供应链的影响.通过数值分析说明了模型的应用,并通过比较静态分析进一步分别讨论了零售商的最优决... 基于Nash讨价还价博弈思想建立公平参考框架,构建公平关切效用体系,以此为基础对报童模型展开行为研究,探讨零售商的公平关切行为倾向对供应链的影响.通过数值分析说明了模型的应用,并通过比较静态分析进一步分别讨论了零售商的最优决策和供应链系统最优决策的性质. 展开更多
关键词 Nash讨价还价博弈 行为运筹 公平关切 报童
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A PRICE-SETTING NEWSVENDOR MODEL UNDER CVAR DECISION CRITERION WITH EMERGENCY PROCUREMENT 被引量:12
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作者 Minghui XU School of Economics and Management,Wuhan University,Wuhan 430072,China 《Journal of Systems Science and Systems Engineering》 SCIE EI CSCD 2010年第1期85-104,共20页
In this paper, we consider a newsvendor model in which a risk-averse manager faces a stochastic price-dependent demand in either an additive or a multiplicative form. An emergency purchase option is allowed after the ... In this paper, we consider a newsvendor model in which a risk-averse manager faces a stochastic price-dependent demand in either an additive or a multiplicative form. An emergency purchase option is allowed after the realization of demand to satisfy the units that are short. By adopting Conditional value-at-risk (CVaR) as the decision criterion, we aim to investigate the optimal pricing and ordering decisions, and the effects of parameter changes in such a setting. We provide sufficient conditions for the uniqueness of the optimal policy for both demand models. We perforl~, comparative statics analysis to show how the optimal pricing and ordering decision behaves when changing parameters. We also compare our results with those of the newsvendor with a general utility function and with CVaR criterion under lost sales assumption. Our key results include: (i) For both demand models, the optimal selling price is decreasing in risk aversion. Hence, the optimal price of a risk-averse newsvendor is not greater than the optimal price of a risk-neutral newsvendor. (it) In contrary to the lost sales case, for the multiplicative demand model, the optimal order quantity may not be monotonic in risk aversion. Consequently, the optimal risk-averse order quantity may be lower or higher than the optimal risk- neutral counterpart. (iii) For the additive model, the optimal order quantity is strictly increasing in the emergency purchase price, while for the multiplicative model the optimal order quantity has no such a monotonic property. Some numerical examples are conducted to verify our claims and gain more insights about the risk-averse decision-making behaviors. 展开更多
关键词 newsvendor model INVENTORY PRICING risk aversion conditional value-at-risk
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OPTIMAL DECISIONS WHEN BALANCING EXPECTED PROFIT AND CONDITIONAL VALUE-AT-RISK IN NEWSVENDOR MODELS 被引量:12
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作者 Minghui XU Jianbin LI 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2010年第6期1054-1070,共17页
This paper investigates a risk-averse inventory model by balancing the expected profit and conditional value-at-risk (CVaR) in a newsvendor model setting. We find out that: i) The optimal order quantity is increas... This paper investigates a risk-averse inventory model by balancing the expected profit and conditional value-at-risk (CVaR) in a newsvendor model setting. We find out that: i) The optimal order quantity is increasing in the shortage cost for both the CVaR only criterion and the tradeoff objective, ii) For the case of zero shortage cost, the optimal order quantity to the CVaR criterion or tradeoff objective is increasing in the selling price, respectively. However, it may not be monotonic in the selling price when incorporating a substantial shortage cost. Moreover, it may be larger or less than the risk-neutral solution, iii) Under the tradeoff objective function, although the optimal order quantity for the model without shortage cost is increasing in the weight put on the expected profit, this property may not be true in general for the model with a substantial shortage cost. Some numerical examples are conducted to verify our results and observations. 展开更多
关键词 Conditional value-at-risk newsvendor model risk aversion shortage cost.
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考虑制造商消费者特点的零售商定价订购策略 被引量:11
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作者 赵道致 李志保 《工业工程与管理》 CSSCI 北大核心 2016年第2期8-15,共8页
面对策略型消费者且消费者对产品估值服从两点分布的情形,借助报童模型分析了零售商的决策行为。发现当对产品估值高的消费者所占比例较高时,零售商应该采用预售,否则不预售。接下来进一步研究制造商生产能力不确定情形下零售商的订购策... 面对策略型消费者且消费者对产品估值服从两点分布的情形,借助报童模型分析了零售商的决策行为。发现当对产品估值高的消费者所占比例较高时,零售商应该采用预售,否则不预售。接下来进一步研究制造商生产能力不确定情形下零售商的订购策略,发现直接订货无法满足零售商的订购需求,而共享需求信息可以满足零售商的订购需求。研究结果可以为新情境下零售商的决策提供理论支持。 展开更多
关键词 预售 动态定价 互联网+ 物联网 订购 不确定生产能力 报童模型
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替代品竞争环境下损失厌恶报童问题研究 被引量:10
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作者 曹国昭 齐二石 《管理学报》 CSSCI 北大核心 2013年第6期898-904,共7页
通过分析2个零售商之间的竞争博弈,得出他们的均衡库存,研究了损失厌恶和产品替代率对零售商库存决策的影响。研究结果表明:存在替代品竞争的情况下,当缺货损失大于过量订货损失时,损失厌恶使得零售商库存和行业总库存增大;反之,损失厌... 通过分析2个零售商之间的竞争博弈,得出他们的均衡库存,研究了损失厌恶和产品替代率对零售商库存决策的影响。研究结果表明:存在替代品竞争的情况下,当缺货损失大于过量订货损失时,损失厌恶使得零售商库存和行业总库存增大;反之,损失厌恶使得零售商的库存和行业总库存减少;数值实验说明,当市场需求的分布不同时,产品替代率对零售商最优库存决策的影响不同,零售商在进行产品定位时,应考虑市场需求的分布。 展开更多
关键词 损失厌恶 报童 竞争 替代品 库存
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Supply chain coordination mechanisms under flexible contracts 被引量:7
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作者 Jianhu Cai Liping Wang Gengui Zhou 《Journal of Systems Engineering and Electronics》 SCIE EI CSCD 2010年第3期440-448,共9页
In supply chain management,an important research direction is to coordinate the supply chain through introducing flexible contracts.A supply chain contract is flexible if it can satisfy two conditions at the same time... In supply chain management,an important research direction is to coordinate the supply chain through introducing flexible contracts.A supply chain contract is flexible if it can satisfy two conditions at the same time:the supply chain is coordinated,and the total profit of the supply chain can be arbitrarily divided between the supply chain members.This paper puts out two contracts,a flexible return contract and a flexible wholesale price discount contract.In contrast to many of literature,the supply chain contracts with an endogenous wholesale price is specifically considered,and a detailed sensitivity analysis of the contract parameters is given.The paper also discusses the application of the contract in vendor-managed inventory(VMI) mode.The results show that the supply chain's performance is improved after introducing above contracts.All the findings are illustrated by numerical examples. 展开更多
关键词 supply chain flexible contract COORDINATION newsvendor model.
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资金约束的供应商融资:买方贷款vs银行贷款 被引量:9
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作者 李沿海 邓世名 姜璇 《管理工程学报》 CSSCI CSCD 北大核心 2019年第2期160-165,共6页
当供应商因资金约束而不能提供足够的零部件时,不仅影响其自身的销售收入,也会造成其下游制造商(买方)的损失。因此,制造商有意愿向其供应商提供贷款用于提高产量。在由单一供应商和单一制造商组成的供应链中,制造商面临随机的市场需求... 当供应商因资金约束而不能提供足够的零部件时,不仅影响其自身的销售收入,也会造成其下游制造商(买方)的损失。因此,制造商有意愿向其供应商提供贷款用于提高产量。在由单一供应商和单一制造商组成的供应链中,制造商面临随机的市场需求,而供应商的资金是有限的。在市场需求确定之前,先由供应商决定其备货量,必要时供应商可向其下游制造商借款(买方贷款)。在需求确定之后,制造商向供应商采购产品,供应商用销售收入尽量还款。制造商可通过调节批发价格和贷款利率影响供应商的备货量和借款额。研究表明,相比于银行贷款,制造商可通过提供买方贷款获得更高的利润,所以制造商始终愿意向供应商提供贷款。制造商提供最优的买方贷款合同时,买方贷款的利率要低于银行贷款的利率。数值例子表明:当供应商的自有资金较小时,供应商在银行贷款中可获得更高的利润;当供应商的自有资金较大时,供应商在买方贷款中可获得更高的利润。 展开更多
关键词 供应链管理 买方贷款 报童 资金约束
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南水北调东线Newsvendor优化模型 被引量:6
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作者 陈志松 王慧敏 《中国人口·资源与环境》 CSSCI 北大核心 2010年第11期42-47,共6页
结合南水北调东线工程实际,对南水北调东线水资源供应链系统进行了界定,考虑准市场条件下南水北调东线供应链的优化问题,在降雨服从随机分布条件下分别建立了需求与降雨无关、需求与降雨相关情形下的南水北调东线供应链Newsvendor优化模... 结合南水北调东线工程实际,对南水北调东线水资源供应链系统进行了界定,考虑准市场条件下南水北调东线供应链的优化问题,在降雨服从随机分布条件下分别建立了需求与降雨无关、需求与降雨相关情形下的南水北调东线供应链Newsvendor优化模型,并进行了算例分析,研究表明:需求与降雨相关情形下的最优生产量不高于需求与降雨无关情形下的最优生产量;无论是需求与降雨无关还是需求与降雨相关情形,江苏系统供销商的最优生产量对于本地终端零售价和本地缺水成本不太敏感,随着外地批发价和外地缺水成本的增大而增大,随着持有成本的增大而减小,随着供销商的降雨量利用比率的增大而减小;其中,需求与降雨相关情形,最优生产量还随着本地终端用户的降雨量利用比率的增大而减小。论文对于南水北调工程优化运营调度的理论和实践有一定的学术价值和应用价值,同时对于丰富Newsvendor优化模型的理论和应用推广有着积极的意义。 展开更多
关键词 准市场条件 南水北调 newsvendor 优化
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固定利率贷款能纾解小微零售商资金有限的困境吗? 被引量:2
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作者 郭红梅 秦梦琳 +1 位作者 汪贤裕 吴萌 《中国管理科学》 CSCD 北大核心 2024年第1期177-186,共10页
本文针对小微企业资金约束之困与民间借贷繁荣,研究利率定价方式对零售商运营决策的影响。在固定贷款利率下,本文构建了资金约束零售商的订购模型。通过引入零售商破产风险及相关成本,本文研究了银行的最优放贷决策和零售商的最优订购决... 本文针对小微企业资金约束之困与民间借贷繁荣,研究利率定价方式对零售商运营决策的影响。在固定贷款利率下,本文构建了资金约束零售商的订购模型。通过引入零售商破产风险及相关成本,本文研究了银行的最优放贷决策和零售商的最优订购决策,并与浮动利率下零售商的订购决策进行了比较和分析。研究发现:在固定利率下,抵押物价值是影响银行放贷决策的唯一因素,破产风险及其导致的损失大小并不影响银行的放贷决策。另外,零售商的订购策略受自身资产价值(初始运营资金和抵押物价值)的影响。对于重资产和大中型零售商来说,利率是否固定化对零售商运营决策的影响无差异;然而,对轻资产和小微零售商来说,固定利率将无法纾解运营资金有限之困。 展开更多
关键词 资金约束 固定利率 报童问题 小微企业 抵押担保
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Comparative Analysis of Optimal Strategies with Two Purchase Modes under Different Risk-Averse Criterions 被引量:4
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作者 XU Minghui LI Jianbin 《Wuhan University Journal of Natural Sciences》 CAS 2009年第4期287-292,共6页
Consider a risk-averse newsvendor who has an option to purchase the units that are short at an emergency purchase price after demand is realized. We use the conditional value-at-risk (CVaR) as the risk measure. The ... Consider a risk-averse newsvendor who has an option to purchase the units that are short at an emergency purchase price after demand is realized. We use the conditional value-at-risk (CVaR) as the risk measure. The aim of the study is to investigate the optimal ordering decision in such a setting under CVaR only and mean-CVaR criterions. For each case, we derive the closed-form optimal solution and perform comparative statics to show the monotonicity properties and other characteristics of the optimal decisions. We also compare our results with those of risk-neutral newsvendor. 展开更多
关键词 newsvendor model risk aversion two purchase modes conditional value-at-risk (CVaR)
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考虑损失规避的温度敏感型产品定价与订货联合决策 被引量:7
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作者 曹兵兵 樊治平 +1 位作者 尤天慧 李琪 《中国管理科学》 CSSCI CSCD 北大核心 2017年第4期60-69,共10页
在现实中存在一类温度敏感型产品,其市场需求往往与销售季内的平均温度相关。在针对温度敏感型产品的定价与订货联合决策中,温度的不确定性与零售商的损失规避行为是不可忽视的重要因素,如何构建考虑零售商损失规避的温度敏感型产品定... 在现实中存在一类温度敏感型产品,其市场需求往往与销售季内的平均温度相关。在针对温度敏感型产品的定价与订货联合决策中,温度的不确定性与零售商的损失规避行为是不可忽视的重要因素,如何构建考虑零售商损失规避的温度敏感型产品定价与订货联合决策模型是需要关注的问题。依据该类产品对温度的敏感类型,本文主要关注高温适用型和低温适用型两类产品。考虑温度变化对两类温度敏感型产品市场需求的影响,给出了两类温度敏感型产品的需求函数;在此基础上,考虑零售商的损失规避行为对零售商效用的影响,构建了以零售商期望效用最大为目标的决策模型;进一步地,依据期望效用最大化理论,求解模型并确定了零售商的最优价格和最优订货量;通过数值实验,分别针对高温适用型和低温适用型两类产品,分析了不同温度敏感系数下销售季内平均温度和损失规避系数对零售商最优决策结果的影响。分析结果表明,销售季内平均温度和零售商的损失规避程度均在不同程度上影响其最优决策结果;相对于不考虑产品温度敏感性的温度敏感型产品零售商的最优决策结果,考虑温度敏感性的该类产品零售商的最优决策结果会更加保守;分析结果还表明,考虑损失规避行为的温度敏感型产品零售商的订货量往往会高于损失中性的该类产品零售商的订货量。 展开更多
关键词 报童 定价与订货联合决策 温度敏感型产品 损失规避
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THE DISTRIBUTION-FREE NEWSVENDOR PROBLEM WITH BALKING AND PENALTIES FOR BALKING AND STOCKOUT 被引量:4
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作者 Hui Yu Jia Zhai 《Journal of Systems Science and Systems Engineering》 SCIE EI CSCD 2014年第2期153-175,共23页
This paper investigates the ordering policy for the newsvendor problem with customer balking and penalties for balking and stockout. Our analysis is based on the assumption that only the mean and the variance of the d... This paper investigates the ordering policy for the newsvendor problem with customer balking and penalties for balking and stockout. Our analysis is based on the assumption that only the mean and the variance of the demand distribution are known. In contrast to the existing research, we provide a new tradeoff tool as a replacement of the traditional one to weigh the holding cost and the goodwill cost segment: the balking penalty cost and the stockout penalty cost. Specifically, in addition to the stockout penalty, we also introduce the balking penalty, provide a new proof of the optimality of robust ordering policy to guarantee that the lower bound of expected profit obtained by us is tight, and get an robust optimal order quantity which is an exact solution but not an approximate one as before. Numerical experiments are conducted to illustrate the effect of penalties for balking and stockout. 展开更多
关键词 newsvendor problem DISTRIBUTION-FREE customer balking balking penalty stockout penalty
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Experimental analysis of decision-making for demand chasing in order behaviors 被引量:4
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作者 张光远 DINGXiao-dong +2 位作者 ZHUANG He 王坤 GONG Di 《Journal of Chongqing University》 CAS 2017年第4期164-179,共16页
The traditional newsvendor model assumes that a decision-maker is risk-neutral. However, in actuality, a decisionmaker's order behavior is often influenced by waste-averse preference and stockout-averse preference... The traditional newsvendor model assumes that a decision-maker is risk-neutral. However, in actuality, a decisionmaker's order behavior is often influenced by waste-averse preference and stockout-averse preference. We extend the newsvendor model with consideration of averse preferences to investigate how the decision results of the previous period impact the order behavior of the current period, and design an inventory decision-making behavior experiment. Results from the study demonstrate that the order behavior of both a group and an individual exhibits a demand chasing phenomenon, and the former is more significant. Through the interval estimation of the decision maker's order quantity, by the maximum likelihood method we find that the stockout-averse preference has an effect on the decision-making when the prior period is insufficient, causing the current period order quantity larger than the expected profit-maximizing order quantity. In a similar way, waste-averse preference has an effect on decision-making when the prior period is surplus, resulting in the current period order quantity smaller than the expected profit-maximizing order quantity. Finally, we investigate the formation mechanism of demand chasing phenomenon from the perspective of the averse preferences, and propose that this phenomenon is a decision maker's cognitive reaction to stochastic demand environment. 展开更多
关键词 newsvendor model averse PREFERENCE DEMAND chasing behavior EXPERIMENT
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A RISK-AVERSE NEWSVENDOR MODEL WITH LIMITED CAPACITY AND OUTSOURCING UNDER THE CVAR CRITERION 被引量:4
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作者 Zhenwei Luo Jinting Wang Wanting Chen 《Journal of Systems Science and Systems Engineering》 SCIE EI CSCD 2015年第1期49-67,共19页
For seasonal products, the retailers usually launch various marketing ettorts, llKe aaverusmg tmu promotion, to promote them in a selling season. While facing large demand from the customers, one should take the capac... For seasonal products, the retailers usually launch various marketing ettorts, llKe aaverusmg tmu promotion, to promote them in a selling season. While facing large demand from the customers, one should take the capacity constraint and outsotlrcing into consideration. Considering the shorten life cycles of most products, in this paper we adopt the traditional newsvendor model to investigate the optimal marketing effort along with optimal order quantity. We address the risk aversion issue and characterize the influence of the sellers' risk propensity with CVaR criterion, and we develop an effective algorithm to obtain the optimal strategy. The impact of sellers' risk propensity on the performance of the system is illustrated via numerical examples, The innovation of this paper is threefold. First, the optimal joint strategy of the marketing effort and order quantity is investigated and an efficient algorithm to find the optimal strategy is developed. Second, the capacity constraint option and an outsourcing strategy are studied jointly for excess products. Finally, the risk propensity of the seller and its influence are investigated by using the CVaR criterion, through which we obtain some new managerial insights. 展开更多
关键词 newsvendor model marketing effort order quantity CVAR capacity constraint outsourcing
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基于XGBoost算法的数据驱动单周期报童问题研究
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作者 严雨婷 毕文杰 《中国管理科学》 CSCD 北大核心 2024年第1期260-267,共8页
求解单周期报童问题通常假设需求分布服从某一特定形式,通过历史数据预测需求并求解优化模型。尽管此假设可以简化分析,但它并不能反映随时间动态变化的真实需求分布,且不可避免地将历史估计预测误差传递给优化过程。为解决这一问题,本... 求解单周期报童问题通常假设需求分布服从某一特定形式,通过历史数据预测需求并求解优化模型。尽管此假设可以简化分析,但它并不能反映随时间动态变化的真实需求分布,且不可避免地将历史估计预测误差传递给优化过程。为解决这一问题,本文提出了一种将估计和优化相结合的方法。该方法采用数据驱动计算权重的形式来处理与特征相关的需求不确定性,并引入XGBoost算法对具有非平稳需求的单周期报童问题进行求解。在观察到影响需求的特征后,该方法能直接确定最佳库存决策。本文对运营管理领域的贡献主要包括两个方面:1)提供了一种解决方案,将名为XGBoost的可扩展端到端树提升系统的机器学习算法集成到了单周期报童问题中。2)将该集成估计优化算法应用于不同目标服务水平和训练样本量的真实数据集,并与现有研究报童问题的几种标准方法进行比较,结果表明,该方法至少可以降低约5%的库存成本。 展开更多
关键词 报童问题 机器学习 SAA 分位数回归 优化
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基于需求不确定性的数据驱动库存管理研究综述
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作者 邵思淇 钟远光 +1 位作者 陈植 李延希 《工业工程》 2024年第3期1-11,共11页
随着高质量数据的日益丰富、机器学习技术的持续进步以及计算能力的显著提升,数据驱动库存管理正迎来前所未有的发展机遇。然而,目前学术界对于这一新兴领域的研究进展尚缺乏全面系统的综述。本研究运用文献计量方法,深入分析了183篇学... 随着高质量数据的日益丰富、机器学习技术的持续进步以及计算能力的显著提升,数据驱动库存管理正迎来前所未有的发展机遇。然而,目前学术界对于这一新兴领域的研究进展尚缺乏全面系统的综述。本研究运用文献计量方法,深入分析了183篇学术论文,并通过科学知识图谱的可视化方式,全面展示了该领域的研究现状。从大数据和运营管理的双重视角出发,总结归纳了数据驱动库存管理在需求信息、基本模型和基本方法 3个方面的研究结果。重点从需求不确定性和特征数据的角度介绍了4种库存管理模型:单变量数据驱动报童模型、单变量数据驱动动态库存模型、多特征数据驱动报童模型和多特征数据驱动动态库存模型。在此基础上,梳理了6种主要的数据驱动决策方法,包括贝叶斯方法、鲁棒优化方法、样本均值近似方法、分位数回归方法、操作统计方法和机器学习方法。最后,本研究从数据驱动库存管理方法与工具层面,以及面临的难点与应用热点层面,提出了未来研究的方向与建议,旨在为相关领域的研究者和实践者提供有益的参考和启示,推动数据驱动库存管理领域不断发展。 展开更多
关键词 数据驱动 库存管理 报童 动态库存 研究综述
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COORDINATING PRICING, ORDERING AND ADVERTISING FOR PERISHABLE PRODUCTS OVER AN INFINITE HORIZON 被引量:3
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作者 Ye Lu Minghui Xu Yimin Yu 《Journal of Systems Science and Systems Engineering》 SCIE EI CSCD 2018年第1期106-129,共24页
Numerous empirical studies show that advertising effort can stimulate demand in both current and future periods, and there is an interaction between pricing, advertising and ordering decisions. How do these decisions ... Numerous empirical studies show that advertising effort can stimulate demand in both current and future periods, and there is an interaction between pricing, advertising and ordering decisions. How do these decisions interact with each other and what is the effect of advertising on pricing and ordering decisions? To understand this interaction, we consider a newsvendor-type firm that sells a perishable product in a stable market and dynamically determines the joint ordering, pricing and advertising strategies. The problem is modeled as an infmite horizon newsvendor problem with an advertising carryover effect and price-sensitive demand. We characterize the optimal pricing, advertising and inventory strategies and their comparative statics, and consider how this policy differs from the traditional approach without the advertising effect. We show that the optimal effective advertising level is monotonically increasing with the effective advertising level in the previous period, and hence the optimal strategies (advertising, pricing, inventory level) globally converge to the steady states in the long run. We numerically show that the optimal policy can reap significant profit, which underscores the importance of the advertising-driven ordering and pricing strategies. 展开更多
关键词 PRICING newsvendor problem advertising carryover effect perishable product
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零售价波动销售策略下的报童模型研究 被引量:4
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作者 孟志青 郑敏超 《系统工程理论与实践》 EI CSSCI CSCD 北大核心 2020年第10期2648-2657,共10页
价格波动销售策略普遍存在于各种买卖活动中,并导致了需求的不确定性使得零售商更容易发生供应不足或供过于求的现象,因此,价格波动时的订购问题更为重要.本文研究零售价波动且需求不确定的一次性订货问题.以期望损失最小为目标,建立订... 价格波动销售策略普遍存在于各种买卖活动中,并导致了需求的不确定性使得零售商更容易发生供应不足或供过于求的现象,因此,价格波动时的订购问题更为重要.本文研究零售价波动且需求不确定的一次性订货问题.以期望损失最小为目标,建立订货模型,通过对价格区间的划分导出了最优订购量的近似表达式.理论上证明了价格区间划分方法的收敛性和解的存在性,并给出了在有限样本下的求解算法.根据实际销售数据进行了数值实验,证实了所提出的模型可以得到近似最优订购量.实验结果表明采用价格波动模型所得到的期望损失小于传统价格确定报童模型所得的期望损失,价格波动均值以及需求方差的变动会引起最优订购量的明显改变. 展开更多
关键词 价格波动销售策略 最优订购量 报童模型 需求不确定 算法
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考虑多种等待成本策略型消费者的零售商定价研究
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作者 唐跃武 宋杨 范体军 《中国管理科学》 CSCD 北大核心 2023年第9期177-185,共9页
策略型消费者为选择购买时机而估计立即或推迟购买产品的效用时,除了考虑价格和可得性,还应考虑等待成本。考虑消费者等待成本的差异性,将消费者分为高等待成本消费者、居间等待成本消费者和零等待成本消费者。基于报童模型和理性预期... 策略型消费者为选择购买时机而估计立即或推迟购买产品的效用时,除了考虑价格和可得性,还应考虑等待成本。考虑消费者等待成本的差异性,将消费者分为高等待成本消费者、居间等待成本消费者和零等待成本消费者。基于报童模型和理性预期均衡原理,考虑三种类型策略型消费者的不同比例,构建了零售商的定价决策模型。分析比较了三种情形的定价决策:以高等待成本消费者为销售目标的定价(TM定价)、以高等待成本和居间等待成本消费者为销售目标的定价(TMξ定价)以及以所有消费者为销售目标的定价(TA定价)。研究显示,即使消费者都是理性的,由于等待成本的差异也会表现出短视型或者是部分理性的消费特征。采用TM定价时,零售商最优收益随高等待成本消费者比例的增大而提高;采用TMξ定价时,零售商最优收益随零等待成本消费者比例的提高而降低;采用TA定价时,零售商有固定的最优收益,零售商可以通过权衡每个消费者群体的保留价格和相应的买家数量来获得最优的定价策略。当零等待成本消费者的比例大于阈值,不管其他消费者的类型和比例如何,都应采用TA定价策略。在存在降价销售期的情况下,零售商在两个销售阶段的均衡价格与消费者在这两个销售阶段的等待成本正相关,并具有与单销售阶段类似的结论。 展开更多
关键词 策略型消费者 等待成本 定价 报童模型
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考虑潜在突发危机的供应链事前优化决策 被引量:4
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作者 杜少甫 朱贾昂 +2 位作者 梁樑 董雨 刘天卓 《系统工程理论与实践》 EI CSSCI CSCD 北大核心 2012年第5期928-936,共9页
考虑潜在突发危机对市场需求的双向影响,提出了突发危机依赖需求并特别关注到了伴随突出危机可能出现的负需求现象,供应链双方根据对突发危机和市场相关信息的收集、分析与共享,形成对突发危机随机性以及需求的危机依赖性的共同信念.以... 考虑潜在突发危机对市场需求的双向影响,提出了突发危机依赖需求并特别关注到了伴随突出危机可能出现的负需求现象,供应链双方根据对突发危机和市场相关信息的收集、分析与共享,形成对突发危机随机性以及需求的危机依赖性的共同信念.以此为基础构建报童背景下的分析模型,探讨了双方的博弈过程,揭示了潜在突发危机对供应链成员的事前决策与博弈均衡结果的影响.此外,通过数值分析说明了所构建的模型的应用,并证实讨论了潜在突发危机的随机特征的影响. 展开更多
关键词 供应链 突发危机 突发危机依赖需求 报童 博弈
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