Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor ne...Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists – Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers – were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested.展开更多
Biosphere Reserves (BR) are special areas or regions highly recognized for their conservation, logistic functions and sustainable development initiatives. However, not much work has explored into the BRs’ roles or fu...Biosphere Reserves (BR) are special areas or regions highly recognized for their conservation, logistic functions and sustainable development initiatives. However, not much work has explored into the BRs’ roles or functions as tourism learning destination, especially during the early years of their recognition as BR. This article aims to identify the mechanism utilised in the learning tourism function at Tasik Chini Biosphere Reserve since its inception in 2009 to the present year of 2013. The results reveal that learning of science and culture of the locals are the two-tier perspectives utlised in conceptualizing a tourism learning destination. Activities introduced in the specific themes of The Sustainability of Tropical Heritage fulfils the fundamental need of deep learning of scientific research and learning of the BR’s ecosystem, while the Ecosystem Health fulfils both deep and surface learning of the young visitors. The cultural knowledge of the community, on the other hand, offers a unique and authentic experience to the learners or visitors. As a learning tourism destination, the learning community, nevertheless, expects that the standard of tourism services should not be marginalised and must meet the high standard of tourism services. It is imperative that the science of Biosphere Reserve and the local culture are linked to set a holistic foundation in the creation of the learning programmes at the Tasik Chini Biosphere Reserve.展开更多
基金supported by Open Research Fund Program of Changbai-Mountain Academy of Sciences (Grant No. 2016009)National Fund Nurture Program of College of Economics and Management in SYAU (Grant No. JGPY20170302)+1 种基金National Natural Science Foundation Youth Fund Program of China(Grant No. 31500386)Chinese Academy of Sciences Visiting Professorship for Senior International Scientists (Grant No. 2018VCA0038)
文摘Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists – Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers – were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested.
文摘Biosphere Reserves (BR) are special areas or regions highly recognized for their conservation, logistic functions and sustainable development initiatives. However, not much work has explored into the BRs’ roles or functions as tourism learning destination, especially during the early years of their recognition as BR. This article aims to identify the mechanism utilised in the learning tourism function at Tasik Chini Biosphere Reserve since its inception in 2009 to the present year of 2013. The results reveal that learning of science and culture of the locals are the two-tier perspectives utlised in conceptualizing a tourism learning destination. Activities introduced in the specific themes of The Sustainability of Tropical Heritage fulfils the fundamental need of deep learning of scientific research and learning of the BR’s ecosystem, while the Ecosystem Health fulfils both deep and surface learning of the young visitors. The cultural knowledge of the community, on the other hand, offers a unique and authentic experience to the learners or visitors. As a learning tourism destination, the learning community, nevertheless, expects that the standard of tourism services should not be marginalised and must meet the high standard of tourism services. It is imperative that the science of Biosphere Reserve and the local culture are linked to set a holistic foundation in the creation of the learning programmes at the Tasik Chini Biosphere Reserve.
