The paper explores two aspects in classical Chinese rhetoric： collectivism and collective ethos. It looks closely at some of the key notions, like harmony, face, and cheng-yan （诚言） to show how the spirit of colle...The paper explores two aspects in classical Chinese rhetoric： collectivism and collective ethos. It looks closely at some of the key notions, like harmony, face, and cheng-yan （诚言） to show how the spirit of collectivism drives Chinese rhetoric on a path different from its Western counterpart, which is defined as an art of persuasion characteristic of personal endeavors.展开更多
文摘The paper explores two aspects in classical Chinese rhetoric： collectivism and collective ethos. It looks closely at some of the key notions, like harmony, face, and cheng-yan （诚言） to show how the spirit of collectivism drives Chinese rhetoric on a path different from its Western counterpart, which is defined as an art of persuasion characteristic of personal endeavors.
