Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials f...Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials find important in service quality at these hotels,due to which it is pertinent for hoteliers to research and understand their behavior to cater to them accordingly.Therefore,this research investigates which service quality attributes Millennials find the most important in boutique budget hotels.This exploratory study reviews past literature and issuing questionnaire surveys for Millennials.This study explores the service quality dimensions within boutique budget hotels and how the dimensions further influence customer satisfaction and customer loyalty.The results obtained from the exploratory factor analysis revealed five dimensions of service quality,namely,hotel experience,staff experience,device experience,visual appeal perception,and wireless connection.Multiple regression analysis was also applied and showed that these five dimensions had a statistically significant positive influence on customer satisfaction and customer loyal.展开更多
Our city is long past its coming out. Now one of the most talked about destinations in the world, Shanghai is as much of a center for tourism as it is for commerce. Travelers here face a glut
加拿大7年的留学生涯,让业主KK成为一个有着独立思想的小青年;主修平面设计专业,辅修胶片摄影与陶艺,又让KK在美学上有着永不停息的苛刻追求。'Choose well and make it last'是Greycat Boutique的整体理念,意在告诉朋友们,购...加拿大7年的留学生涯,让业主KK成为一个有着独立思想的小青年;主修平面设计专业,辅修胶片摄影与陶艺,又让KK在美学上有着永不停息的苛刻追求。'Choose well and make it last'是Greycat Boutique的整体理念,意在告诉朋友们,购买服装配饰时需要精挑细选,买真正好质量、好设计的单品,才可以持续搭配、长久穿着,以减少浪费。展开更多
文摘Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials find important in service quality at these hotels,due to which it is pertinent for hoteliers to research and understand their behavior to cater to them accordingly.Therefore,this research investigates which service quality attributes Millennials find the most important in boutique budget hotels.This exploratory study reviews past literature and issuing questionnaire surveys for Millennials.This study explores the service quality dimensions within boutique budget hotels and how the dimensions further influence customer satisfaction and customer loyalty.The results obtained from the exploratory factor analysis revealed five dimensions of service quality,namely,hotel experience,staff experience,device experience,visual appeal perception,and wireless connection.Multiple regression analysis was also applied and showed that these five dimensions had a statistically significant positive influence on customer satisfaction and customer loyal.
文摘Our city is long past its coming out. Now one of the most talked about destinations in the world, Shanghai is as much of a center for tourism as it is for commerce. Travelers here face a glut
文摘加拿大7年的留学生涯,让业主KK成为一个有着独立思想的小青年;主修平面设计专业,辅修胶片摄影与陶艺,又让KK在美学上有着永不停息的苛刻追求。'Choose well and make it last'是Greycat Boutique的整体理念,意在告诉朋友们,购买服装配饰时需要精挑细选,买真正好质量、好设计的单品,才可以持续搭配、长久穿着,以减少浪费。
