在互联网驱动的移动设备(Internet-enabled mobile devices,IMDs)普及的今天,本文重新审视了达拉斯·斯麦兹的理论成果。在一个连接无处不在的时代,斯麦兹对于受众"工作"开创性的分析提供了一个历史连续体,使我们得以在...在互联网驱动的移动设备(Internet-enabled mobile devices,IMDs)普及的今天,本文重新审视了达拉斯·斯麦兹的理论成果。在一个连接无处不在的时代,斯麦兹对于受众"工作"开创性的分析提供了一个历史连续体,使我们得以在日常生活中理解IMDs的大量出现。沿着斯麦兹的分析路径,本文认为,IMDs所保证和支持的有偿的与无酬的数字劳动的扩张,促成了传播的总体动员、认知与协作能力——这些能力处于"信息资本主义"积累策略的核心。因此,全球范围内对IMDs快速的接纳和使用成了这种动员和吸纳的有机组成部分。斯麦兹强调传播及其相关技术在对当代政治经济学批判分析中的核心作用,本文与这一立场相一致,并通过反思斯麦兹的受众商品理论来详述数字劳动的理念,而受众商品理论是IMDs技术和社会变迁的中心原则。展开更多
In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the sam...In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.展开更多
文摘在互联网驱动的移动设备(Internet-enabled mobile devices,IMDs)普及的今天,本文重新审视了达拉斯·斯麦兹的理论成果。在一个连接无处不在的时代,斯麦兹对于受众"工作"开创性的分析提供了一个历史连续体,使我们得以在日常生活中理解IMDs的大量出现。沿着斯麦兹的分析路径,本文认为,IMDs所保证和支持的有偿的与无酬的数字劳动的扩张,促成了传播的总体动员、认知与协作能力——这些能力处于"信息资本主义"积累策略的核心。因此,全球范围内对IMDs快速的接纳和使用成了这种动员和吸纳的有机组成部分。斯麦兹强调传播及其相关技术在对当代政治经济学批判分析中的核心作用,本文与这一立场相一致,并通过反思斯麦兹的受众商品理论来详述数字劳动的理念,而受众商品理论是IMDs技术和社会变迁的中心原则。
文摘In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.
