With analysis of marketing theory, healthcare service radius is regarded as hospitals marketing scope and ability , on which each hospital expands his influence. In this issue, Hospitals are required to meet all kinds...With analysis of marketing theory, healthcare service radius is regarded as hospitals marketing scope and ability , on which each hospital expands his influence. In this issue, Hospitals are required to meet all kinds of customers’ needs, so that the marketing segment and orienta- tion are the prerequisite for success. If a hospital finds suitable mar- keting combination and even ab-sorbs his objective customers by those methods, It means that the hospital expands his services radius. The evidents research shows that those hospitals with taking care of customers’ interest and personal value will possess dis- tinctive advantage in marketing competition and hold bigger size of this healthcare market .展开更多
文摘With analysis of marketing theory, healthcare service radius is regarded as hospitals marketing scope and ability , on which each hospital expands his influence. In this issue, Hospitals are required to meet all kinds of customers’ needs, so that the marketing segment and orienta- tion are the prerequisite for success. If a hospital finds suitable mar- keting combination and even ab-sorbs his objective customers by those methods, It means that the hospital expands his services radius. The evidents research shows that those hospitals with taking care of customers’ interest and personal value will possess dis- tinctive advantage in marketing competition and hold bigger size of this healthcare market .
