Advertise一词源出于中世纪的法语Advertir,英语意为To turn to, or call attention to,即“惹眼,引人注意”之意,该词最初释义也只不过是上述概念的延伸,与notify(让众人知晓)和announce(通知,公告)同义,后来随着15世纪欧洲商业的繁荣...Advertise一词源出于中世纪的法语Advertir,英语意为To turn to, or call attention to,即“惹眼,引人注意”之意,该词最初释义也只不过是上述概念的延伸,与notify(让众人知晓)和announce(通知,公告)同义,后来随着15世纪欧洲商业的繁荣,该词被赋于下面的意义: To call attention especially by emphasizing desirable qualities so as to arouse a des;re to buy or patronize. “强调受人喜爱的质量(特点)引起公众注意,并激发其购买或惠顾的欲望。”自此Advertisement才有了与广义相对的狭义概念,也就是商务广告Commercial ads。展开更多
文摘Advertise一词源出于中世纪的法语Advertir,英语意为To turn to, or call attention to,即“惹眼,引人注意”之意,该词最初释义也只不过是上述概念的延伸,与notify(让众人知晓)和announce(通知,公告)同义,后来随着15世纪欧洲商业的繁荣,该词被赋于下面的意义: To call attention especially by emphasizing desirable qualities so as to arouse a des;re to buy or patronize. “强调受人喜爱的质量(特点)引起公众注意,并激发其购买或惠顾的欲望。”自此Advertisement才有了与广义相对的狭义概念,也就是商务广告Commercial ads。
