Shanghai Media Group (SMG) has enjoyed increasing exposure of late.In the space of onemonth, it entered partnerships with two of the world's media giants. The first of these was a joint venture with Vivendi's ...Shanghai Media Group (SMG) has enjoyed increasing exposure of late.In the space of onemonth, it entered partnerships with two of the world's media giants. The first of these was a joint venture with Vivendi's Universal Music, secured for a price of 100 million yuan($12.1 million), The 51-49 joint venture, SUM Entertainment,展开更多
近日,传立媒体举行了首届媒体创意大赛,这次活动将包括传立中国和 Maximize 中国,是传立自1997年在中国成立公司以来第一次公司内部举行的媒体创意大赛。此项媒体创意大赛将设置两个主要奖项,即“飞龙”奖(Best Creative Use of Media A...近日,传立媒体举行了首届媒体创意大赛,这次活动将包括传立中国和 Maximize 中国,是传立自1997年在中国成立公司以来第一次公司内部举行的媒体创意大赛。此项媒体创意大赛将设置两个主要奖项,即“飞龙”奖(Best Creative Use of Media Award)、“潜龙”奖(Best Unpublished Media Award),来鼓励已被执行的及未被执行的精彩创意。而评估的标准将包括策略、创意、实际效果和客户等各方面的评价。此次创意大赛特邀评委团由传立中国区首席执行官华可风、传立中国华东华南区董事总经理李倩玲,智威汤逊北亚区创意总监劳双恩、《大市场·广告导报》主编凌平、上海奥美广告创意总监吴佳蓉、生活时尚频道副总编叶超。展开更多
文摘Shanghai Media Group (SMG) has enjoyed increasing exposure of late.In the space of onemonth, it entered partnerships with two of the world's media giants. The first of these was a joint venture with Vivendi's Universal Music, secured for a price of 100 million yuan($12.1 million), The 51-49 joint venture, SUM Entertainment,
文摘近日,传立媒体举行了首届媒体创意大赛,这次活动将包括传立中国和 Maximize 中国,是传立自1997年在中国成立公司以来第一次公司内部举行的媒体创意大赛。此项媒体创意大赛将设置两个主要奖项,即“飞龙”奖(Best Creative Use of Media Award)、“潜龙”奖(Best Unpublished Media Award),来鼓励已被执行的及未被执行的精彩创意。而评估的标准将包括策略、创意、实际效果和客户等各方面的评价。此次创意大赛特邀评委团由传立中国区首席执行官华可风、传立中国华东华南区董事总经理李倩玲,智威汤逊北亚区创意总监劳双恩、《大市场·广告导报》主编凌平、上海奥美广告创意总监吴佳蓉、生活时尚频道副总编叶超。
