Purpose： This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach： Drawing on the unified theory of acceptance and use of technology （UTAUT）, and integratin...Purpose： This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach： Drawing on the unified theory of acceptance and use of technology （UTAUT）, and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling （PLS-SEM）. Findings： The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications： This study could help mobile data service providers to foster users＇ continuous usage of mobile reading. Research limitations： This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value： This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users＇ continuance intention of mobile reading.展开更多
Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model o...Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.展开更多
目的探讨高血压患者对的高血压管理平台的使用意愿,并基于整合型信息技术接受与使用(unified theory of acceptance and use of technology,UTAUT)模型阐明影响患者使用平台的因素。方法在文献研究基础上,以UTAUT模型为理论依据,初步构...目的探讨高血压患者对的高血压管理平台的使用意愿,并基于整合型信息技术接受与使用(unified theory of acceptance and use of technology,UTAUT)模型阐明影响患者使用平台的因素。方法在文献研究基础上,以UTAUT模型为理论依据,初步构建高血压管理平台患者使用意愿模型,自行设计问卷进行调查。结果共调查283例高血压患者,得分最高的是促成因素中的条目16,为(4.01±0.971)分。绩效期望、努力期望、社会影响、促成因素对使用意愿皆为正向影响(P<0.05),感知风险为负向影响(P<0.05);努力期望正向作用于绩效期望(P<0.001),自我效能正向影响努力期望(P<0.05);感知风险对绩效期望没有显著影响(P>0.05),自我效能对使用意愿没有显著影响(P>0.05)。结论绩效期望、努力期望、社会影响、促成因素、感知风险是高血压管理平台患者使用意愿的主要影响因素,自我效能对使用意愿的影响在本研究中未得到证明。展开更多
基金supported by the National Natural Science Foundation of China(Grant No.:71403301)
文摘Purpose： This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach： Drawing on the unified theory of acceptance and use of technology （UTAUT）, and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling （PLS-SEM）. Findings： The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications： This study could help mobile data service providers to foster users＇ continuous usage of mobile reading. Research limitations： This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value： This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users＇ continuance intention of mobile reading.
基金the periodical achievment of National Natural Science Foundation of China(71771126)The Key Project of Social Science Research in Jiangsu(17GLB013)
文摘Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.
文摘目的探讨高血压患者对的高血压管理平台的使用意愿,并基于整合型信息技术接受与使用(unified theory of acceptance and use of technology,UTAUT)模型阐明影响患者使用平台的因素。方法在文献研究基础上,以UTAUT模型为理论依据,初步构建高血压管理平台患者使用意愿模型,自行设计问卷进行调查。结果共调查283例高血压患者,得分最高的是促成因素中的条目16,为(4.01±0.971)分。绩效期望、努力期望、社会影响、促成因素对使用意愿皆为正向影响(P<0.05),感知风险为负向影响(P<0.05);努力期望正向作用于绩效期望(P<0.001),自我效能正向影响努力期望(P<0.05);感知风险对绩效期望没有显著影响(P>0.05),自我效能对使用意愿没有显著影响(P>0.05)。结论绩效期望、努力期望、社会影响、促成因素、感知风险是高血压管理平台患者使用意愿的主要影响因素,自我效能对使用意愿的影响在本研究中未得到证明。
