Chinese tourism becomes a thriving field with the promotion of China reform and opening policy and the rapid development of social economy. The translation of tourist materials thus weighs a lot in the economic develo...Chinese tourism becomes a thriving field with the promotion of China reform and opening policy and the rapid development of social economy. The translation of tourist materials thus weighs a lot in the economic development and cross-cultural communication. But the condition is not satisfactory, there are still existing some problems in the translation of tourist publicity materials. Therefor the readers can't receive the equal information that the original text expressed. Based on this fact,the paper attempts to analyze what pragmatic failures there are in the translation of tourist materials and to analyze how the Pragmaticmarkedness Equivalence Principle(PMEP) approach can be applied to the translation of tourist publicity materials to achieve the translation equivalence.展开更多
In order to make foreign tourists familiar with China's scenic spots, it is necessary that tourist publicity materials are properly translated. Cultural dimension, as one of the three key dimensions of eco-transla...In order to make foreign tourists familiar with China's scenic spots, it is necessary that tourist publicity materials are properly translated. Cultural dimension, as one of the three key dimensions of eco-translatology, plays a very important role in translating. With its basis on cultural dimension of eco- translatology, this paper aims to present transformation techniques of parataxis and hypotaxis between Chinese and English. It is suggested that, with the cultural dimensional transformation techniques of parataxis and hypotaxis, translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.展开更多
Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equival...Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.展开更多
文摘Chinese tourism becomes a thriving field with the promotion of China reform and opening policy and the rapid development of social economy. The translation of tourist materials thus weighs a lot in the economic development and cross-cultural communication. But the condition is not satisfactory, there are still existing some problems in the translation of tourist publicity materials. Therefor the readers can't receive the equal information that the original text expressed. Based on this fact,the paper attempts to analyze what pragmatic failures there are in the translation of tourist materials and to analyze how the Pragmaticmarkedness Equivalence Principle(PMEP) approach can be applied to the translation of tourist publicity materials to achieve the translation equivalence.
文摘In order to make foreign tourists familiar with China's scenic spots, it is necessary that tourist publicity materials are properly translated. Cultural dimension, as one of the three key dimensions of eco-translatology, plays a very important role in translating. With its basis on cultural dimension of eco- translatology, this paper aims to present transformation techniques of parataxis and hypotaxis between Chinese and English. It is suggested that, with the cultural dimensional transformation techniques of parataxis and hypotaxis, translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.
文摘Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.
