随着线上线下融合的全渠道零售的兴起,越来越多的品牌商开始为顾客提供线上购买线下取货BOPS(Buy Online and Pickup in Store)的购物选择。本文考虑网络退货和渠道成本,基于网络渠道、实体渠道和BOPS渠道下的消费者效用函数构建品牌商...随着线上线下融合的全渠道零售的兴起,越来越多的品牌商开始为顾客提供线上购买线下取货BOPS(Buy Online and Pickup in Store)的购物选择。本文考虑网络退货和渠道成本,基于网络渠道、实体渠道和BOPS渠道下的消费者效用函数构建品牌商开设BOPS渠道前后的利润模型,分析BOPS模式对品牌商需求分布和盈利能力的影响,研究定价和服务的最优决策。结果表明:(1)当网络退货率和BOPS渠道不便利程度之间满足特定关系时,开设BOPS渠道可使品牌商总需求增加、网络渠道和实体渠道的需求减少;(2)当网络退货率达到一定阈值或BOPS渠道很便利时,开设BOPS渠道可使品牌商总利润增加;(3)当网络退货率很低而网络渠道购物成本较高时,开设BOPS渠道可使品牌商获利更大;(4)在交通便利之处增设具有体验服务的顾客自提门店,不论网络渠道购物成本和网络退货率高低,甚至适当提升商品定价也可使品牌商有利可图。本研究可为品牌商实施BOPS全渠道战略提供一定的管理见解。展开更多
In the advent of the 6G era, non-terrestrial networks (NTN) with expansive coverage are being increasingly recognized as a vital supplement to cellular networks for facilitating seamless communication. The intricate i...In the advent of the 6G era, non-terrestrial networks (NTN) with expansive coverage are being increasingly recognized as a vital supplement to cellular networks for facilitating seamless communication. The intricate interplay between network performance and service quality necessitates a thorough investigation into the modeling and analysis of services for efficient construction of NTN.Previous studies on service analysis, predominantly focused on terrestrial networks,fall short in addressing the unique challenges posed by NTN,particularly those related to platform distribution and antenna gain modeling. This deficiency in research,coupled with the varying preferences of users for different network types, forms the basis of this study. This paper explores the spatio-temporal characteristics of services within a multi-layered NTN framework.In this context,the spatial distribution of the platforms is modeled using a binomial point process, and the antennas are characterized by a sectorized beam pattern. We derive the closed-form expressions for the association probability,the number of accessed users, and the arrival rate of services with certain delay requirements towards different types of NTN. Simulation results are provided to evaluate the influence of various parameters on the association probability, the number of accessed users, and the total arrival rate of services. The number of satellites can be determined to achieve the optimal system utility,balancing the accessed services, offloading effects, and launching costs. This initial investigation lays the groundwork for further theoretical progress in the service analysis and platform deployment of NTN.展开更多
文摘随着线上线下融合的全渠道零售的兴起,越来越多的品牌商开始为顾客提供线上购买线下取货BOPS(Buy Online and Pickup in Store)的购物选择。本文考虑网络退货和渠道成本,基于网络渠道、实体渠道和BOPS渠道下的消费者效用函数构建品牌商开设BOPS渠道前后的利润模型,分析BOPS模式对品牌商需求分布和盈利能力的影响,研究定价和服务的最优决策。结果表明:(1)当网络退货率和BOPS渠道不便利程度之间满足特定关系时,开设BOPS渠道可使品牌商总需求增加、网络渠道和实体渠道的需求减少;(2)当网络退货率达到一定阈值或BOPS渠道很便利时,开设BOPS渠道可使品牌商总利润增加;(3)当网络退货率很低而网络渠道购物成本较高时,开设BOPS渠道可使品牌商获利更大;(4)在交通便利之处增设具有体验服务的顾客自提门店,不论网络渠道购物成本和网络退货率高低,甚至适当提升商品定价也可使品牌商有利可图。本研究可为品牌商实施BOPS全渠道战略提供一定的管理见解。
基金supported by the National Natural Science Foundation of China under Grant 62271168in part by the Key Research and Development Program of Heilongjiang Province under Grant JD22A001.
文摘In the advent of the 6G era, non-terrestrial networks (NTN) with expansive coverage are being increasingly recognized as a vital supplement to cellular networks for facilitating seamless communication. The intricate interplay between network performance and service quality necessitates a thorough investigation into the modeling and analysis of services for efficient construction of NTN.Previous studies on service analysis, predominantly focused on terrestrial networks,fall short in addressing the unique challenges posed by NTN,particularly those related to platform distribution and antenna gain modeling. This deficiency in research,coupled with the varying preferences of users for different network types, forms the basis of this study. This paper explores the spatio-temporal characteristics of services within a multi-layered NTN framework.In this context,the spatial distribution of the platforms is modeled using a binomial point process, and the antennas are characterized by a sectorized beam pattern. We derive the closed-form expressions for the association probability,the number of accessed users, and the arrival rate of services with certain delay requirements towards different types of NTN. Simulation results are provided to evaluate the influence of various parameters on the association probability, the number of accessed users, and the total arrival rate of services. The number of satellites can be determined to achieve the optimal system utility,balancing the accessed services, offloading effects, and launching costs. This initial investigation lays the groundwork for further theoretical progress in the service analysis and platform deployment of NTN.
