In new environments of trading, customer's trust is vital for the extended progress and development of electronic commerce. This paper proposes that in addition to known factors of electronic commerce B2C websites...In new environments of trading, customer's trust is vital for the extended progress and development of electronic commerce. This paper proposes that in addition to known factors of electronic commerce B2C websites such a design of websites, security of websites and familiarity of website influence customers trust in online transactions. This paper presents an application of expert system on trust in electronic commerce. Based on experts’ judgment, a frame of work was proposed. The proposed model applies ANFIS and Mamdani inference fuzzy system to get the desired results and then results of two methods were compared. Two questionnaires were used in this study. The first questionnaire was developed for e-commerce experts, and the second one was designed for the customers of electronic websites. Based on AHP method, Expert Choice software was used to determine the priority of factors in the first questionnaire, and MATLAB and Excel were used for developing the fuzzy rules. Finally, the fuzzy logical kit was used to analyze the generated factors in the model. Our study findings show that trust in EC transactions is strongly mediated by perceived security.展开更多
Fuzzy logic is an approach which deals with the incomplete information to handle the imperfect knowledge. In the present research paper we have proposed a new approach that can handle the imperfect knowledge, in a bro...Fuzzy logic is an approach which deals with the incomplete information to handle the imperfect knowledge. In the present research paper we have proposed a new approach that can handle the imperfect knowledge, in a broader way that we will consider the unfavourable case also as the intuitionistic fuzzy logic does. The mediative fuzzy logic is an extensive approach of intuitionistic fuzzy logic, which provides a solution, when there is a contradiction in the expert knowledge for favourable as well as unfavourable cases. The purpose of the present paper is to design a mediative fuzzy inference system based Sugeno-TSK model for the diagnosis of heart disease. Our proposed method is the extension of Sugeno-TSK fuzzy logic controller in the form of Sugeno-TSK mediative fuzzy logic controller.展开更多
文摘In new environments of trading, customer's trust is vital for the extended progress and development of electronic commerce. This paper proposes that in addition to known factors of electronic commerce B2C websites such a design of websites, security of websites and familiarity of website influence customers trust in online transactions. This paper presents an application of expert system on trust in electronic commerce. Based on experts’ judgment, a frame of work was proposed. The proposed model applies ANFIS and Mamdani inference fuzzy system to get the desired results and then results of two methods were compared. Two questionnaires were used in this study. The first questionnaire was developed for e-commerce experts, and the second one was designed for the customers of electronic websites. Based on AHP method, Expert Choice software was used to determine the priority of factors in the first questionnaire, and MATLAB and Excel were used for developing the fuzzy rules. Finally, the fuzzy logical kit was used to analyze the generated factors in the model. Our study findings show that trust in EC transactions is strongly mediated by perceived security.
文摘Fuzzy logic is an approach which deals with the incomplete information to handle the imperfect knowledge. In the present research paper we have proposed a new approach that can handle the imperfect knowledge, in a broader way that we will consider the unfavourable case also as the intuitionistic fuzzy logic does. The mediative fuzzy logic is an extensive approach of intuitionistic fuzzy logic, which provides a solution, when there is a contradiction in the expert knowledge for favourable as well as unfavourable cases. The purpose of the present paper is to design a mediative fuzzy inference system based Sugeno-TSK model for the diagnosis of heart disease. Our proposed method is the extension of Sugeno-TSK fuzzy logic controller in the form of Sugeno-TSK mediative fuzzy logic controller.
