This paper examines the optimal forecast-sharing strategy in a hybrid-format online platform supply chain where a supplier sells a product through agency format and reselling format provided by a platform retailer who...This paper examines the optimal forecast-sharing strategy in a hybrid-format online platform supply chain where a supplier sells a product through agency format and reselling format provided by a platform retailer who possesses demand forecasts from two channels.Forecast asymmetry and co-opetitive relationship arise between the platform retailer and the supplier,which affect their operational decisions and the supply chain’s performance.To improve supply chain efficiency,we compare different forecast-sharing strategies(i.e.,no forecast sharing,sharing a single forecast,and sharing two forecasts),and analyze the effects of co-opetitive parameters on the optimal forecast-sharing strategy.Our analysis shows that forecast sharing is always beneficial to the supplier,and sharing two forecasts is more beneficial than sharing a single forecast.Whereas for the platform retailer and the whole supply chain,forecast sharing is beneficial only under certain conditions,depending on the co-opetitive parameters.The optimal forecast-sharing strategy is the result of a combination of the negative effect of double marginalization in reselling channel and the positive effect of responding pricing to demand uncertainty in agency channel.We illustrate the parameter regions of the platform retailer’s voluntary sharing,contract sharing,and no sharing,and also find that higher channel competition intensity,higher market share of agency channel,and higher commission rate can promote the platform retailer’s voluntary sharing.Our study extends the research scope of demand forecast-sharing and sheds light on the decision-making processes for managing a hybrid-format online platform supply chain.展开更多
In the cooperation model of leading enterprise + farmer,channel stability is always a prominent problem. Based on previous researches,taking farmers in Hainan region as investigation object,the influence factors of ch...In the cooperation model of leading enterprise + farmer,channel stability is always a prominent problem. Based on previous researches,taking farmers in Hainan region as investigation object,the influence factors of channel stability of leading enterprise + farmer are studied by combining the background of formal contract and using the combination method of theory and demonstration. Contract item design,trading cost,product specificity,power structure,information asymmetry and social relationship are contained in analytic framework to establish theoretic model. Research results show that in formal channel management,when contract clause design is more explicit,product specificity is stronger,power structure is more balanced,information share degree is higher,and trading cost is lower,channel is more stable,and farmer's willing to renew contract is stronger. Meanwhile,social relationship plays stronger regulation role.展开更多
基金supported in part by National Natural Science Foundation of China under Grant Nos.72171169 and 71971076.
文摘This paper examines the optimal forecast-sharing strategy in a hybrid-format online platform supply chain where a supplier sells a product through agency format and reselling format provided by a platform retailer who possesses demand forecasts from two channels.Forecast asymmetry and co-opetitive relationship arise between the platform retailer and the supplier,which affect their operational decisions and the supply chain’s performance.To improve supply chain efficiency,we compare different forecast-sharing strategies(i.e.,no forecast sharing,sharing a single forecast,and sharing two forecasts),and analyze the effects of co-opetitive parameters on the optimal forecast-sharing strategy.Our analysis shows that forecast sharing is always beneficial to the supplier,and sharing two forecasts is more beneficial than sharing a single forecast.Whereas for the platform retailer and the whole supply chain,forecast sharing is beneficial only under certain conditions,depending on the co-opetitive parameters.The optimal forecast-sharing strategy is the result of a combination of the negative effect of double marginalization in reselling channel and the positive effect of responding pricing to demand uncertainty in agency channel.We illustrate the parameter regions of the platform retailer’s voluntary sharing,contract sharing,and no sharing,and also find that higher channel competition intensity,higher market share of agency channel,and higher commission rate can promote the platform retailer’s voluntary sharing.Our study extends the research scope of demand forecast-sharing and sheds light on the decision-making processes for managing a hybrid-format online platform supply chain.
基金Supported by National Natural Science Foundation Item(71573100)
文摘In the cooperation model of leading enterprise + farmer,channel stability is always a prominent problem. Based on previous researches,taking farmers in Hainan region as investigation object,the influence factors of channel stability of leading enterprise + farmer are studied by combining the background of formal contract and using the combination method of theory and demonstration. Contract item design,trading cost,product specificity,power structure,information asymmetry and social relationship are contained in analytic framework to establish theoretic model. Research results show that in formal channel management,when contract clause design is more explicit,product specificity is stronger,power structure is more balanced,information share degree is higher,and trading cost is lower,channel is more stable,and farmer's willing to renew contract is stronger. Meanwhile,social relationship plays stronger regulation role.
