This study examines generational differences in media use based on pooled-data analysis of CGSS(Chinese General Social Survey)2010-2015.In order to show a full picture of the substitutability between new and old media...This study examines generational differences in media use based on pooled-data analysis of CGSS(Chinese General Social Survey)2010-2015.In order to show a full picture of the substitutability between new and old media,the study brings age heterogeneity of respondents and time effect into consideration.This study distinguishes four generations based on the year of birth,with the“newspaper generation”(people who born before 1969),“broadcast generation”(1970-1979),“TV generation”(1980-1989),and“Internet generation”(born after 1990)and aims to explore whether generations differ in their frequency of media use.The research analyses five-year pooled data CGSS 2010-2015(CGSS 2014 data is missing)to examine the influence of Internet on old media among different birth cohorts and how this effect changes over time.New media refers to the Internet;old media includes newspaper,broadcast,and television.The results are summarized as follows:First,for the“newspaper generation”,“broadcast generation”,and“TV generation”,Internet heavy users are usually more willing to use newspaper and broadcast as well.Internet heavy users are information seekers.They have a strong need of information and usually are involved in multi-tasking media activities.Nevertheless,only the Internet heavy users in“TV generation”will regard TV as another channel to get more information,which indicates that generations may adopt specific patterns of media use when they are young and remain faithful to those throughout their lifespans.“TV generation”have a stronger attachment to television than their previous and later generation.Second,in terms of the time effect,the empirical data proved that the broadcast shows a stronger vitality in digital age compared with newspaper and television.The frequency of broadcast use does not drop significantly until 2015.However,the frequency of newspaper and television use has shown a significant downward trend since 2011.Third,for the“Internet generation”,the use of the Internet has展开更多
Drawing on the insights from multimodal critical discourse analysis,this study mainly focuses on two super-gerontic celebrities by selecting 60 videos to elucidate how their images are represented through linguistic(e...Drawing on the insights from multimodal critical discourse analysis,this study mainly focuses on two super-gerontic celebrities by selecting 60 videos to elucidate how their images are represented through linguistic(e.g.,captions,and hashtags)and other semiotic resources(e.g.,accessories,semiotic tools,and etc.).The findings suggest that images of the old celebrities are characterized as being attractive,wise,stylish,healthy and young,indicating that they are breaking up the stereotypical images of old people who are unattractive,dependent and senile.The phenomenon of old influencers making themselves visible on the social media suggests that they are moving towards successful aging with the backdrop of aging society in China.This present study suggests that multimodal construction of old celebrities can inform relevant practice to combat ageism in the media and helps to empower the old people in the media discourse.In doing so,the pedagogical implication of present study lies in its education about how we view aging in the aging society.展开更多
文摘This study examines generational differences in media use based on pooled-data analysis of CGSS(Chinese General Social Survey)2010-2015.In order to show a full picture of the substitutability between new and old media,the study brings age heterogeneity of respondents and time effect into consideration.This study distinguishes four generations based on the year of birth,with the“newspaper generation”(people who born before 1969),“broadcast generation”(1970-1979),“TV generation”(1980-1989),and“Internet generation”(born after 1990)and aims to explore whether generations differ in their frequency of media use.The research analyses five-year pooled data CGSS 2010-2015(CGSS 2014 data is missing)to examine the influence of Internet on old media among different birth cohorts and how this effect changes over time.New media refers to the Internet;old media includes newspaper,broadcast,and television.The results are summarized as follows:First,for the“newspaper generation”,“broadcast generation”,and“TV generation”,Internet heavy users are usually more willing to use newspaper and broadcast as well.Internet heavy users are information seekers.They have a strong need of information and usually are involved in multi-tasking media activities.Nevertheless,only the Internet heavy users in“TV generation”will regard TV as another channel to get more information,which indicates that generations may adopt specific patterns of media use when they are young and remain faithful to those throughout their lifespans.“TV generation”have a stronger attachment to television than their previous and later generation.Second,in terms of the time effect,the empirical data proved that the broadcast shows a stronger vitality in digital age compared with newspaper and television.The frequency of broadcast use does not drop significantly until 2015.However,the frequency of newspaper and television use has shown a significant downward trend since 2011.Third,for the“Internet generation”,the use of the Internet has
文摘Drawing on the insights from multimodal critical discourse analysis,this study mainly focuses on two super-gerontic celebrities by selecting 60 videos to elucidate how their images are represented through linguistic(e.g.,captions,and hashtags)and other semiotic resources(e.g.,accessories,semiotic tools,and etc.).The findings suggest that images of the old celebrities are characterized as being attractive,wise,stylish,healthy and young,indicating that they are breaking up the stereotypical images of old people who are unattractive,dependent and senile.The phenomenon of old influencers making themselves visible on the social media suggests that they are moving towards successful aging with the backdrop of aging society in China.This present study suggests that multimodal construction of old celebrities can inform relevant practice to combat ageism in the media and helps to empower the old people in the media discourse.In doing so,the pedagogical implication of present study lies in its education about how we view aging in the aging society.
