With China’s entry into WTO, China’s small and medium-sized enterprises are facing unprecedented opportunities and challenges. The integration of the world economy has brought opportunities for the internationalizat...With China’s entry into WTO, China’s small and medium-sized enterprises are facing unprecedented opportunities and challenges. The integration of the world economy has brought opportunities for the internationalization and industrialization of small and medium-sized enterprises. However, due to the lack of systematic marketing strategies, the development of small and medium-sized enterprises is beset with difficulties. From the perspective of marketing strategy, this paper analyzes the marketing strategy problems faced by small and medium-sized enterprises. From four aspects: marketing concept, marketing team, marketing strategy and marketing model 4P, this paper puts forward some countermeasures and suggestions for improving the marketing benefits of small and medium-sized enterprises.展开更多
In mid-October 1993, a conference on China’s medium-to-large State-owned enterprises’ foreign economic andtechnological cooperation was held in the Shenzhen SEZ. In an interview after the conference, Vice Minister Y...In mid-October 1993, a conference on China’s medium-to-large State-owned enterprises’ foreign economic andtechnological cooperation was held in the Shenzhen SEZ. In an interview after the conference, Vice Minister Yu Xiaosong of the State Economic and Trade Commission noted that, after more than 40 years, China’s medium-to-large State-展开更多
Exporting is of great interest for SMEs in Jordan from both microeconomic and macroeconomic perspective.The objective of this study was to identify to what extent specific internal factors contribute to export success...Exporting is of great interest for SMEs in Jordan from both microeconomic and macroeconomic perspective.The objective of this study was to identify to what extent specific internal factors contribute to export success of SMEs in Jordan.This study hypothesized that export performance of SMEs is directly affected by three groups of internal factors.These include firm characteristics,managerial characteristics,and marketing strategy.A multiple case approach is used to conduct this research and a structured interview is developed to collect the data directly from the participants.A pattern matching approach was used to test the hypotheses.The results show that export performance is positively affected by firm characteristics,managerial characteristics,and marketing strategy.Additionally,the demographic characteristics of managers and adaptation of distribution channels are unlikely to have an influence on export performance.This was unexpected,because of the plenty of empirical evidences in the literature that support the impact of these variables on export success.展开更多
文摘With China’s entry into WTO, China’s small and medium-sized enterprises are facing unprecedented opportunities and challenges. The integration of the world economy has brought opportunities for the internationalization and industrialization of small and medium-sized enterprises. However, due to the lack of systematic marketing strategies, the development of small and medium-sized enterprises is beset with difficulties. From the perspective of marketing strategy, this paper analyzes the marketing strategy problems faced by small and medium-sized enterprises. From four aspects: marketing concept, marketing team, marketing strategy and marketing model 4P, this paper puts forward some countermeasures and suggestions for improving the marketing benefits of small and medium-sized enterprises.
文摘In mid-October 1993, a conference on China’s medium-to-large State-owned enterprises’ foreign economic andtechnological cooperation was held in the Shenzhen SEZ. In an interview after the conference, Vice Minister Yu Xiaosong of the State Economic and Trade Commission noted that, after more than 40 years, China’s medium-to-large State-
文摘Exporting is of great interest for SMEs in Jordan from both microeconomic and macroeconomic perspective.The objective of this study was to identify to what extent specific internal factors contribute to export success of SMEs in Jordan.This study hypothesized that export performance of SMEs is directly affected by three groups of internal factors.These include firm characteristics,managerial characteristics,and marketing strategy.A multiple case approach is used to conduct this research and a structured interview is developed to collect the data directly from the participants.A pattern matching approach was used to test the hypotheses.The results show that export performance is positively affected by firm characteristics,managerial characteristics,and marketing strategy.Additionally,the demographic characteristics of managers and adaptation of distribution channels are unlikely to have an influence on export performance.This was unexpected,because of the plenty of empirical evidences in the literature that support the impact of these variables on export success.
