This article studies the characteristics of low marginal cost of information commodity and points out that bundling information commodity is surprisingly profitable.After an analysis of the three factors affecting the...This article studies the characteristics of low marginal cost of information commodity and points out that bundling information commodity is surprisingly profitable.After an analysis of the three factors affecting the sales income of bundling information commodity,that is,marginal cost,distribution of consumer’s valuation of bundling commodity and bundling size,a marketing strategy for bundling information commodity is proposed.展开更多
文摘This article studies the characteristics of low marginal cost of information commodity and points out that bundling information commodity is surprisingly profitable.After an analysis of the three factors affecting the sales income of bundling information commodity,that is,marginal cost,distribution of consumer’s valuation of bundling commodity and bundling size,a marketing strategy for bundling information commodity is proposed.
