Advertising constitutes an indispensable part of modern life, promoting sales and channeling consumption. Furthermore, the daily conversation is also strongly influenced by advertising language. In this research, sche...Advertising constitutes an indispensable part of modern life, promoting sales and channeling consumption. Furthermore, the daily conversation is also strongly influenced by advertising language. In this research, schema theory is employed to analyze the graphological, phonological, lexical, grammatical and discoursal features of the advertising language and the cognitive change they bring about among the audience, aiming at helping the consumers have a better understanding of advertisements and helping the designers produce better works.展开更多
Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by...Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.展开更多
本文借助美国当代英语语料库对非表量a(n)N_1 of N_2结构的语义特征、句法特征、语篇特征、认知功能等方面进行了探究。研究发现,该结构的语义焦点为N_1,而N_2为N_1的属性,因此,N_1与N_2之间的语义关系是N_2指向N_1的转喻映射;在句法上...本文借助美国当代英语语料库对非表量a(n)N_1 of N_2结构的语义特征、句法特征、语篇特征、认知功能等方面进行了探究。研究发现,该结构的语义焦点为N_1,而N_2为N_1的属性,因此,N_1与N_2之间的语义关系是N_2指向N_1的转喻映射;在句法上,该结构是以N_1为核心的名词性词团,因此其作主语或宾语时,动词必须与N_1保持一致,而且该结构的前置信息和后置信息也必须与N_1相照应;在语篇上,该结构的语义焦点会随语境变换,若其先行或下文成分与N_1照应,则为非表量结构,若与N_2照应,则为表量结构;在认知功能上,该结构是为了使N_1具体化,绝大多数N_1是空间上有界的事物和时间上有界的事件。展开更多
文摘Advertising constitutes an indispensable part of modern life, promoting sales and channeling consumption. Furthermore, the daily conversation is also strongly influenced by advertising language. In this research, schema theory is employed to analyze the graphological, phonological, lexical, grammatical and discoursal features of the advertising language and the cognitive change they bring about among the audience, aiming at helping the consumers have a better understanding of advertisements and helping the designers produce better works.
文摘Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.
文摘本文借助美国当代英语语料库对非表量a(n)N_1 of N_2结构的语义特征、句法特征、语篇特征、认知功能等方面进行了探究。研究发现,该结构的语义焦点为N_1,而N_2为N_1的属性,因此,N_1与N_2之间的语义关系是N_2指向N_1的转喻映射;在句法上,该结构是以N_1为核心的名词性词团,因此其作主语或宾语时,动词必须与N_1保持一致,而且该结构的前置信息和后置信息也必须与N_1相照应;在语篇上,该结构的语义焦点会随语境变换,若其先行或下文成分与N_1照应,则为非表量结构,若与N_2照应,则为表量结构;在认知功能上,该结构是为了使N_1具体化,绝大多数N_1是空间上有界的事物和时间上有界的事件。
