Nowadays, advertising has become an important part in human life. Advertising is not only a carrier of information,but also an important part of culture. As a kind of cultural phenomenon, advertising has permeated thr...Nowadays, advertising has become an important part in human life. Advertising is not only a carrier of information,but also an important part of culture. As a kind of cultural phenomenon, advertising has permeated throughout people's social life. In its course of spread, it transmits cultural information and embodies different values. Thus it influences people's thoughts and values unconsciously, leads and changes their behaviors and patterns of consumption.In this essay, I will demonstrate the latent relationship between advertising and culture through analyzing different cultures reflected in Chinese and American advertisements. And this essay offers many solid theories and abundant examples acquired from books and periodicals of various ages.展开更多
This chapter starts with an introduction illuminating the theoretical back-ground necessary for taking culture into account in HCI design. Definitions of concepts used are provided followed by a historical overview on...This chapter starts with an introduction illuminating the theoretical back-ground necessary for taking culture into account in HCI design. Definitions of concepts used are provided followed by a historical overview on taking culture into account in HCI design. Subsequently, a glimpse of the current state of research in culture-centered HCI design is derived from secondary literature providing the gist of the structures, processes, methods, models and theoretic approaches concerning the relationship between culture and HCI design (“converging” strategies). After presenting controversies and challenges, a short discussion of results from empirical studies and design recommendations for culture-centered HCI design lead to implications and trends in future intercultural user interface design research to close the knowledge gap (the “divergence”) regarding the relationship between culture and Human-Computer Interaction (HCI), i.e. converging the divergence to reach the convergent divergence.展开更多
文摘Nowadays, advertising has become an important part in human life. Advertising is not only a carrier of information,but also an important part of culture. As a kind of cultural phenomenon, advertising has permeated throughout people's social life. In its course of spread, it transmits cultural information and embodies different values. Thus it influences people's thoughts and values unconsciously, leads and changes their behaviors and patterns of consumption.In this essay, I will demonstrate the latent relationship between advertising and culture through analyzing different cultures reflected in Chinese and American advertisements. And this essay offers many solid theories and abundant examples acquired from books and periodicals of various ages.
文摘This chapter starts with an introduction illuminating the theoretical back-ground necessary for taking culture into account in HCI design. Definitions of concepts used are provided followed by a historical overview on taking culture into account in HCI design. Subsequently, a glimpse of the current state of research in culture-centered HCI design is derived from secondary literature providing the gist of the structures, processes, methods, models and theoretic approaches concerning the relationship between culture and HCI design (“converging” strategies). After presenting controversies and challenges, a short discussion of results from empirical studies and design recommendations for culture-centered HCI design lead to implications and trends in future intercultural user interface design research to close the knowledge gap (the “divergence”) regarding the relationship between culture and Human-Computer Interaction (HCI), i.e. converging the divergence to reach the convergent divergence.
