In technology-intensive markets, it is a common strategy for companies to develop long-term multiple generation product lines instead of releasing consecutive single products. Even though this strategy is more profita...In technology-intensive markets, it is a common strategy for companies to develop long-term multiple generation product lines instead of releasing consecutive single products. Even though this strategy is more profitable than sequentially introducing single product generations, it can also result in inter-product line cannibalization. Cannibalization of multiple-generation product lines is a complex problem that needs to be taken into account at the early product line planning stage in order to sustain long-term profitability. In this paper, we propose an agent-based model that can simulate the potential cannibalization scenarios within a multiple-generation product line. We view a multiple-generation product line （MGPL） as complex adaptive system where each product generation in the MGPL adjusts its sales price over time based on the shifts in the market demand. The proposed model provides insights into how various pricing strategies impact the overall lifecycle profitability of MGPL and can be used to assist companies in developing appropriate dynamic pricing strategies at the early product line planning stages.展开更多
With the rapid development of e-Commerce and takeaway platforms, retailers have gradually developed multi-channel operations. However, limited empirical studies explored the effects of an online channel offered by tak...With the rapid development of e-Commerce and takeaway platforms, retailers have gradually developed multi-channel operations. However, limited empirical studies explored the effects of an online channel offered by takeaway platforms on the store performance. Does an online channel addition have a synergy effect or a cannibalization effect on store performance? We empirically investigate these effects by analyzing a large dataset including diverse samples collected from multiple retailers across various regions. The dataset includes 2115 stores across 25 retailers for 10 months that includes two types of retail formats and covers 16 provinces and 21 cities of China. We study the impacts of the newly introduced online channel on the incumbent offline channel and the overall store performance.The empirical results reveal that the online channel addition mainly has a synergy effect. Specifically,for the overall store, it has a positive effect on the sales and product variety, whereas it has a negative effect on the basket size. Surprisingly, an online channel addition also has a positive effect on the offline sales. Our study adds novel values to multi-channel retailing literature by empirically researching the cannibalization and synergy effect of a new type of online channel, offered by takeaway platforms. It can provide insights for retail enterprises who are interested in introducing O2 O model.展开更多
This study examines the optimal pricing and production strategy of a closed-loop supply chain consisting of a manufacturer, a recycler, and consumers. Considering the cannibalization and promotion effects of remanufac...This study examines the optimal pricing and production strategy of a closed-loop supply chain consisting of a manufacturer, a recycler, and consumers. Considering the cannibalization and promotion effects of remanufactured products on new and secondhand products, we constructed Stackelberg game models under different scenarios. We analyze the impact of the changes in the two effects on the optimal prices and production strategies of the manufacturer and recycler, as well as their countermeasures. We find that (i) how the cannibalization and promotional effects influence the manufacturer and the recycler's pricing and production strategies differ under different scenarios;(ii) when the two effects exceed a threshold, the manufacturer abandons new or remanufactured products, and the recycler prefers to stop production on its new products or continue to remanufacture products;and (iii) the two effects always reduce the profits of the manufacturer and increase the profits of the recycler.展开更多
文摘In technology-intensive markets, it is a common strategy for companies to develop long-term multiple generation product lines instead of releasing consecutive single products. Even though this strategy is more profitable than sequentially introducing single product generations, it can also result in inter-product line cannibalization. Cannibalization of multiple-generation product lines is a complex problem that needs to be taken into account at the early product line planning stage in order to sustain long-term profitability. In this paper, we propose an agent-based model that can simulate the potential cannibalization scenarios within a multiple-generation product line. We view a multiple-generation product line （MGPL） as complex adaptive system where each product generation in the MGPL adjusts its sales price over time based on the shifts in the market demand. The proposed model provides insights into how various pricing strategies impact the overall lifecycle profitability of MGPL and can be used to assist companies in developing appropriate dynamic pricing strategies at the early product line planning stages.
基金Supported by Beijing Natural Science Foundation(9212020)National Natural Science Foundation of China(72172145,71932002)the Fundamental Research Funds for the Central Universities。
文摘With the rapid development of e-Commerce and takeaway platforms, retailers have gradually developed multi-channel operations. However, limited empirical studies explored the effects of an online channel offered by takeaway platforms on the store performance. Does an online channel addition have a synergy effect or a cannibalization effect on store performance? We empirically investigate these effects by analyzing a large dataset including diverse samples collected from multiple retailers across various regions. The dataset includes 2115 stores across 25 retailers for 10 months that includes two types of retail formats and covers 16 provinces and 21 cities of China. We study the impacts of the newly introduced online channel on the incumbent offline channel and the overall store performance.The empirical results reveal that the online channel addition mainly has a synergy effect. Specifically,for the overall store, it has a positive effect on the sales and product variety, whereas it has a negative effect on the basket size. Surprisingly, an online channel addition also has a positive effect on the offline sales. Our study adds novel values to multi-channel retailing literature by empirically researching the cannibalization and synergy effect of a new type of online channel, offered by takeaway platforms. It can provide insights for retail enterprises who are interested in introducing O2 O model.
文摘This study examines the optimal pricing and production strategy of a closed-loop supply chain consisting of a manufacturer, a recycler, and consumers. Considering the cannibalization and promotion effects of remanufactured products on new and secondhand products, we constructed Stackelberg game models under different scenarios. We analyze the impact of the changes in the two effects on the optimal prices and production strategies of the manufacturer and recycler, as well as their countermeasures. We find that (i) how the cannibalization and promotional effects influence the manufacturer and the recycler's pricing and production strategies differ under different scenarios;(ii) when the two effects exceed a threshold, the manufacturer abandons new or remanufactured products, and the recycler prefers to stop production on its new products or continue to remanufacture products;and (iii) the two effects always reduce the profits of the manufacturer and increase the profits of the recycler.
