With the e-commerce economy spreading to rural areas,Taobao villages in Jiangsu Province present a rapid development trend.This paper firstly summarizes the general development situation of Taobao villages in Jiangsu ...With the e-commerce economy spreading to rural areas,Taobao villages in Jiangsu Province present a rapid development trend.This paper firstly summarizes the general development situation of Taobao villages in Jiangsu Province from the three aspects of quantity,product types,and spatial distribution.Then it analyzes the specific development characteristics of different product-based Taobao villages.Finally,from the four angles of industry bases,ecommerce platforms,e-commerce businessmen groups,and logistics support,it explores the driving mechanism of Taobao villages in Jiangsu Province and points out that more and more villages will be involved in the Internet revolution along with the further development of Internet and e-commerce.展开更多
基金Supported by the National Natural Science Foundation entitled by The Impact of E-Commerce on Rural Social Network and Its Mechanism:A Case Study of Taobao Villages in Jiangsu Province(No.:51508365)the General Project of Natural Science Research in Jiangsu Province(No.:15KJB560012)Top-Notch Academic Programs Project of Jiangsu Higher Education Institutions(TAPP)
文摘With the e-commerce economy spreading to rural areas,Taobao villages in Jiangsu Province present a rapid development trend.This paper firstly summarizes the general development situation of Taobao villages in Jiangsu Province from the three aspects of quantity,product types,and spatial distribution.Then it analyzes the specific development characteristics of different product-based Taobao villages.Finally,from the four angles of industry bases,ecommerce platforms,e-commerce businessmen groups,and logistics support,it explores the driving mechanism of Taobao villages in Jiangsu Province and points out that more and more villages will be involved in the Internet revolution along with the further development of Internet and e-commerce.
