With the economic development and multicultural exchange of ethnic villages,more and more ethnic villages have embarked on the road of tourism to become rich,but also brought the problem of ecological pollution.Few ex...With the economic development and multicultural exchange of ethnic villages,more and more ethnic villages have embarked on the road of tourism to become rich,but also brought the problem of ecological pollution.Few existing literatures discuss how to alleviate the ecological pollution in ethnic villages from the perspective of tourists’environmentally responsible behavior.In the context of ethnic villages,from the perspective of integration and the attitude-context-behavior theory,this paper constructs an EV-ABC-TERB model with four variables,namely environmental attitude,local atmosphere,emotional experience and tourists’environmentally responsible behavior,to explore the characteristics,influencing factors and influencing mechanism of tourists’environmental responsibility behavior in ethnic villages.Taking Xijiang Hmong Village as the research case,questionnaire survey method and structural equation model method were used.The results show that environmental attitude positively affects emotional experience and tourists’environmentally responsible behavior.Local atmosphere positively influences tourists’environmentally responsible behavior.Emotional experience negatively affects tourists’environmentally responsible behavior and plays an intermediary role in the way that environmental attitudes affect tourists’environmentally responsible behavior.The influence of environmental attitude on emotional experience is negatively regulated by local atmosphere.Finally,based on the analysis conclusion,it provides new ideas and inspiration for the sustainable development of the ethnic village tourism.展开更多
This research examined tourists＇ intention to adopt responsible behavior （RB）. Toward this, two constructs of determinants （attitude and self-efficacy belief） of intention to adopt RB were identified through lite...This research examined tourists＇ intention to adopt responsible behavior （RB）. Toward this, two constructs of determinants （attitude and self-efficacy belief） of intention to adopt RB were identified through literature surveys. Also, three constructs of RB alternatives, namely, economically RB （ECNRB）, environmentally RB （ENVRB）, and socio-culturally RB （SCLRB）, were identified through a focus group discussion. A self-administrated questionnaire was surveyed among 351 professionals in Bangladesh. Confirmatory factor analysis of both the independent and dependent variables was done prior to employing them in the structured equation model to validate the model and test the hypotheses. The research found that in Bangladesh, the self-efficacy belief influences tourists＇ intention to choose RB more than the attitude does, but their influences on tourists＇ intention to adopt ECNRB, ENVRB, or SCLRB are varied. Moreover, tourists were found to have less intention to adopt ECNRB than ENVRB and SCLRB. For the policy makers or promoters of responsible tourism （RT）, those who want to promote any kind of RB in Bangladesh need to increase self-efficacy belief among tourists. The policy makers need to develop themes around tourists＇ positive experience, emotional and physiological states along with verbal persuasion in their communication messages （Bandura, 1997） and in any kind of interpretations at the destination whilst targeting a particular market segment.展开更多
文摘With the economic development and multicultural exchange of ethnic villages,more and more ethnic villages have embarked on the road of tourism to become rich,but also brought the problem of ecological pollution.Few existing literatures discuss how to alleviate the ecological pollution in ethnic villages from the perspective of tourists’environmentally responsible behavior.In the context of ethnic villages,from the perspective of integration and the attitude-context-behavior theory,this paper constructs an EV-ABC-TERB model with four variables,namely environmental attitude,local atmosphere,emotional experience and tourists’environmentally responsible behavior,to explore the characteristics,influencing factors and influencing mechanism of tourists’environmental responsibility behavior in ethnic villages.Taking Xijiang Hmong Village as the research case,questionnaire survey method and structural equation model method were used.The results show that environmental attitude positively affects emotional experience and tourists’environmentally responsible behavior.Local atmosphere positively influences tourists’environmentally responsible behavior.Emotional experience negatively affects tourists’environmentally responsible behavior and plays an intermediary role in the way that environmental attitudes affect tourists’environmentally responsible behavior.The influence of environmental attitude on emotional experience is negatively regulated by local atmosphere.Finally,based on the analysis conclusion,it provides new ideas and inspiration for the sustainable development of the ethnic village tourism.
文摘This research examined tourists＇ intention to adopt responsible behavior （RB）. Toward this, two constructs of determinants （attitude and self-efficacy belief） of intention to adopt RB were identified through literature surveys. Also, three constructs of RB alternatives, namely, economically RB （ECNRB）, environmentally RB （ENVRB）, and socio-culturally RB （SCLRB）, were identified through a focus group discussion. A self-administrated questionnaire was surveyed among 351 professionals in Bangladesh. Confirmatory factor analysis of both the independent and dependent variables was done prior to employing them in the structured equation model to validate the model and test the hypotheses. The research found that in Bangladesh, the self-efficacy belief influences tourists＇ intention to choose RB more than the attitude does, but their influences on tourists＇ intention to adopt ECNRB, ENVRB, or SCLRB are varied. Moreover, tourists were found to have less intention to adopt ECNRB than ENVRB and SCLRB. For the policy makers or promoters of responsible tourism （RT）, those who want to promote any kind of RB in Bangladesh need to increase self-efficacy belief among tourists. The policy makers need to develop themes around tourists＇ positive experience, emotional and physiological states along with verbal persuasion in their communication messages （Bandura, 1997） and in any kind of interpretations at the destination whilst targeting a particular market segment.
