主导逻辑作为“管理工具”具有“信息过滤器”的实践功效,那么“信息过滤器”为什么能够发挥和如何发挥实践功效?主导逻辑除了“过滤器”还有其他“管理工具”实践功效吗?对这些问题的研究关系到主导逻辑如何从一个“模糊抽象”的概念...主导逻辑作为“管理工具”具有“信息过滤器”的实践功效,那么“信息过滤器”为什么能够发挥和如何发挥实践功效?主导逻辑除了“过滤器”还有其他“管理工具”实践功效吗?对这些问题的研究关系到主导逻辑如何从一个“模糊抽象”的概念转变为一个可以指导企业实践的“管理工具”。本文聚焦于成功实施成本领先战略的案例企业T M T主导逻辑,依据主导逻辑的载体——“管理认知”的“关注焦点”“因果逻辑”两个维度,运用因果映射法使T M T成本领先战略主导逻辑的信息“关注焦点”和“因果逻辑”可视化,结合主导逻辑因果映射图特征分析和T M T主导逻辑与成本领先战略行动决策、成本领先战略目标关系分析,最终分析出了除“信息过滤器”之外还存在“信息反应器”管理实践功效,并且归纳分析了TMT竞争战略主导逻辑的“五点三链”组成结构,进而回答了T M T竞争战略主导逻辑作为“管理工具”为什么能够发挥实践功效的作用机理,从理论上挖掘和释放主导逻辑作为管理工具的潜在价值,同时对企业实践也有重要启迪。展开更多
The present study critically explores and discusses the concept of value co-creation asrevealed and recognized in the research streams that have formed the conceptual basis forthe construct:service-dominant logic,serv...The present study critically explores and discusses the concept of value co-creation asrevealed and recognized in the research streams that have formed the conceptual basis forthe construct:service-dominant logic,service logic,and customer-dominant logic.Thestudy is positioned within critical hermeneutics;thus,a hermeneutic review strategy isapplied and the subsequent critical discussion is inspired by a Habermasian understandingof society as composed of a system and lifeworld.The findings of the study are twofold;they reveal how different underlying assumptions frame the perception of the unit ofanalysis when focusing on value co-creation and how that the relocation of the locus ofvalue creation from the company to the customer sphere hides that value is an economicconcept in service marketing research.Moreover,the analysis reveals that in servicesmarket research,the concept of value co-creation in a company is applied to analyze thecustomer domain.This dimension has not received much academic attention despite thatthe existing concept might be applicable neither analytically nor empirically.Extantliterature on value co-creation acknowledges that the meaning of the concept is stillobscure.The present study therefore contributes to literature with a refined conceptualunderstanding of how the underlying perceptions of the concept lead to differentanalytical foci in existing research and by identifying questions for further research.Moreover,the review and the discussion are based within a hermeneutic paradigm andcontribute as such with a rarely applied review methodology within the field of service marketing.展开更多
文摘主导逻辑作为“管理工具”具有“信息过滤器”的实践功效,那么“信息过滤器”为什么能够发挥和如何发挥实践功效?主导逻辑除了“过滤器”还有其他“管理工具”实践功效吗?对这些问题的研究关系到主导逻辑如何从一个“模糊抽象”的概念转变为一个可以指导企业实践的“管理工具”。本文聚焦于成功实施成本领先战略的案例企业T M T主导逻辑,依据主导逻辑的载体——“管理认知”的“关注焦点”“因果逻辑”两个维度,运用因果映射法使T M T成本领先战略主导逻辑的信息“关注焦点”和“因果逻辑”可视化,结合主导逻辑因果映射图特征分析和T M T主导逻辑与成本领先战略行动决策、成本领先战略目标关系分析,最终分析出了除“信息过滤器”之外还存在“信息反应器”管理实践功效,并且归纳分析了TMT竞争战略主导逻辑的“五点三链”组成结构,进而回答了T M T竞争战略主导逻辑作为“管理工具”为什么能够发挥实践功效的作用机理,从理论上挖掘和释放主导逻辑作为管理工具的潜在价值,同时对企业实践也有重要启迪。
文摘The present study critically explores and discusses the concept of value co-creation asrevealed and recognized in the research streams that have formed the conceptual basis forthe construct:service-dominant logic,service logic,and customer-dominant logic.Thestudy is positioned within critical hermeneutics;thus,a hermeneutic review strategy isapplied and the subsequent critical discussion is inspired by a Habermasian understandingof society as composed of a system and lifeworld.The findings of the study are twofold;they reveal how different underlying assumptions frame the perception of the unit ofanalysis when focusing on value co-creation and how that the relocation of the locus ofvalue creation from the company to the customer sphere hides that value is an economicconcept in service marketing research.Moreover,the analysis reveals that in servicesmarket research,the concept of value co-creation in a company is applied to analyze thecustomer domain.This dimension has not received much academic attention despite thatthe existing concept might be applicable neither analytically nor empirically.Extantliterature on value co-creation acknowledges that the meaning of the concept is stillobscure.The present study therefore contributes to literature with a refined conceptualunderstanding of how the underlying perceptions of the concept lead to differentanalytical foci in existing research and by identifying questions for further research.Moreover,the review and the discussion are based within a hermeneutic paradigm andcontribute as such with a rarely applied review methodology within the field of service marketing.