Brand naming is no small feat,but it is truly achieved by only a few Chinese consumer brands.The article tries to put up with some phonetic and cultural considerations to keep in mind when producing a global brand exp...Brand naming is no small feat,but it is truly achieved by only a few Chinese consumer brands.The article tries to put up with some phonetic and cultural considerations to keep in mind when producing a global brand expression and point out the procedures to do it.展开更多
文摘Brand naming is no small feat,but it is truly achieved by only a few Chinese consumer brands.The article tries to put up with some phonetic and cultural considerations to keep in mind when producing a global brand expression and point out the procedures to do it.
