Chinese female director Xue Xiaolu＇s second film, Finding Mr Right, the Seattle- based romance that features Tang Wei and Wu Xiubo, has already achieved more than 500 million yuan （US $80 million） in China's Ma...Chinese female director Xue Xiaolu＇s second film, Finding Mr Right, the Seattle- based romance that features Tang Wei and Wu Xiubo, has already achieved more than 500 million yuan （US $80 million） in China's Mainland. The film recently leapfrogged Feng Xiaogang＇s If You Are the One 2 （2010） to become the highest- grossing domestic romance in the country. Since its release in late March, the film has generated widespread critical praise.展开更多
Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communic...Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communication way of traditional advertising, micro-film advertising has the characteristics of both social networking and video communication. With the creative characteristics of micro-film advertising, the conamunication way of video advertising has been started. In this paper, through the introduction to the advantages of micro-film advertising communication and combining with the development of micro-film in the new period, the application of aesthetic ideas to micro-film advertising is further explored, and then the striking expression effect caused by micro-film advertising is introduced.展开更多
文摘Chinese female director Xue Xiaolu＇s second film, Finding Mr Right, the Seattle- based romance that features Tang Wei and Wu Xiubo, has already achieved more than 500 million yuan （US $80 million） in China's Mainland. The film recently leapfrogged Feng Xiaogang＇s If You Are the One 2 （2010） to become the highest- grossing domestic romance in the country. Since its release in late March, the film has generated widespread critical praise.
文摘Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communication way of traditional advertising, micro-film advertising has the characteristics of both social networking and video communication. With the creative characteristics of micro-film advertising, the conamunication way of video advertising has been started. In this paper, through the introduction to the advantages of micro-film advertising communication and combining with the development of micro-film in the new period, the application of aesthetic ideas to micro-film advertising is further explored, and then the striking expression effect caused by micro-film advertising is introduced.
