一、明确自己在供应链中的定位
这几年,我国传统的航运企业纷纷提出向物流经营人转变的战略目标,他们在供应链中的一个定位为第三方物流服务提供商(the third party logistics service provider).但是在具体的转变战略中,我国航运企业...一、明确自己在供应链中的定位
这几年,我国传统的航运企业纷纷提出向物流经营人转变的战略目标,他们在供应链中的一个定位为第三方物流服务提供商(the third party logistics service provider).但是在具体的转变战略中,我国航运企业盲目追求经营范围的过大过全,盲目认为"物流的一体化"就是同时经营物流的各个功能领域,造成了很多重复的投资和建设.所以,我们有必要重新思考一下我国传统航运企业在供应链中的定位问题.展开更多
随着电子商务的迅速发展,B2C电商平台在零售市场中占据了重要地位。尽管平台用户的满意度评估已取得较丰富的成果,但传统的评价方法在权重分配方面仍存在局限性。基于中国顾客满意度指数模型从用户期望、感知质量、感知价值、顾客满意...随着电子商务的迅速发展,B2C电商平台在零售市场中占据了重要地位。尽管平台用户的满意度评估已取得较丰富的成果,但传统的评价方法在权重分配方面仍存在局限性。基于中国顾客满意度指数模型从用户期望、感知质量、感知价值、顾客满意度和顾客忠诚度等五个方面构建评价指标体系;采用可拓优度评价法确定各评价指标的权重并构建B2C电商平台用户满意度的评价模型;利用京东、淘宝和拼多多等三大电商平台的用户满意调查数据验证该评价模型的合理性。With the rapid development of e-commerce, B2C e-commerce platforms have taken a significant position in the retail market. Although substantial progress has been made in evaluating user satisfaction on these platforms, traditional evaluation methods still have limitations in terms of weight distribution. This study constructs an evaluation index system based on the Chinese Customer Satisfaction Index (CCSI) model, covering five aspects: user expectations, perceived quality, perceived value, customer satisfaction, and customer loyalty. The evaluation model of user satisfaction for B2C e-commerce platforms is developed by determining the weight of each evaluation index using the Extension Optimum Degree Evaluation Method. The rationality of this evaluation model is verified using user satisfaction survey data from three major e-commerce platforms: JD.com, Taobao, and Pinduoduo.展开更多
文摘一、明确自己在供应链中的定位
这几年,我国传统的航运企业纷纷提出向物流经营人转变的战略目标,他们在供应链中的一个定位为第三方物流服务提供商(the third party logistics service provider).但是在具体的转变战略中,我国航运企业盲目追求经营范围的过大过全,盲目认为"物流的一体化"就是同时经营物流的各个功能领域,造成了很多重复的投资和建设.所以,我们有必要重新思考一下我国传统航运企业在供应链中的定位问题.
文摘随着电子商务的迅速发展,B2C电商平台在零售市场中占据了重要地位。尽管平台用户的满意度评估已取得较丰富的成果,但传统的评价方法在权重分配方面仍存在局限性。基于中国顾客满意度指数模型从用户期望、感知质量、感知价值、顾客满意度和顾客忠诚度等五个方面构建评价指标体系;采用可拓优度评价法确定各评价指标的权重并构建B2C电商平台用户满意度的评价模型;利用京东、淘宝和拼多多等三大电商平台的用户满意调查数据验证该评价模型的合理性。With the rapid development of e-commerce, B2C e-commerce platforms have taken a significant position in the retail market. Although substantial progress has been made in evaluating user satisfaction on these platforms, traditional evaluation methods still have limitations in terms of weight distribution. This study constructs an evaluation index system based on the Chinese Customer Satisfaction Index (CCSI) model, covering five aspects: user expectations, perceived quality, perceived value, customer satisfaction, and customer loyalty. The evaluation model of user satisfaction for B2C e-commerce platforms is developed by determining the weight of each evaluation index using the Extension Optimum Degree Evaluation Method. The rationality of this evaluation model is verified using user satisfaction survey data from three major e-commerce platforms: JD.com, Taobao, and Pinduoduo.
