摘要
运用文献资料、内容分析、文本分析等研究方法,对《新体育》2013—2022年间的报道数量、篇幅、主题和倾向进行分析,发现《新体育》重视对女排运动员的报道,报道以长篇报道为主,辅以短篇报道,主题聚焦在女排的赛场表现,积极正向的报道较多,以相对客观、公正的视角呈现了女排运动员的集体形象和个体形象。为进一步优化对女性运动员媒介形象的塑造,体育新闻业应继续培养相关领域的专业人才;提高采编人员的性别意识和敏锐度;借鉴国际奥委会的《展现方式指南》,制定符合国情的展现方式指南;积极承担社会责任,做好舆论引导。
Using literature,content analysis,text analysis and other research methods,this paper analyzes the number,length,theme and tendency of the reports of NewSportsfrom 2013 to 2022,and finds that NewSportsattached great importance to the coverage of women's volleyball players,with reports mainly focusing on long reports,supplemented by short reports,themes focusing on the on-court performance of women's volleyball players and more positive reports,and that it presented the collective and individual images of women's volleyball players with relatively objective and impartial perspectives.In order to further optimize the shaping of the media images of female athletes,sports journalism should continue to cultivate professionals in related fields,improve the gender awareness and sensitivity of the editorial staff,draw on PortrayalGuidelinesfrom the International Olympic Committee to formulate portrayal guidelines in line with national conditions,actively assume social responsibilities and do a good job in guiding public opinions.
作者
练诗媛
LIAN Shiyuan(Soochow University,Suzhou,Jiangsu Province,215021 China)
出处
《当代体育科技》
2024年第2期190-193,198,共5页
Contemporary Sports Technology
