摘要
新媒体信息化时代的到来,IP形象的呈现方式也经历了巨大变革。计算机技术的发展,传播媒介的多元化,都时刻影响着角色IP的创作与设计。更如今,增强现实技术(简称AR)凭借其高效的计算能力,多元化的传输媒介等优势冲击我们的生活,传统的二维IP角色设计与增强现实技术相结合也成为了重要的发展趋势。笔者聚焦于“增强现实技术下红色IP角色设计”,探索IP角色的新的表现方式,有效地发挥地域文化价值并传播红色文化。
With the arrival of the era of new media informatization,the presentation of IP image has also undergone significant changes.The development of computer technology and the diversification of communication media have always influenced the creation and design of character IPs.Nowadays,augmented reality technology(AR)has impacted our lives with its efficient computing power,diverse transmission media,and other advantages.The combination of traditional two-dimensional IP character design and augmented reality technology has also become an important development trend.This article focuses on the design of red IP characters under augmented reality technology,exploring new ways of expressing IP characters,effectively leveraging regional cultural values and disseminating red culture.
作者
顾雨寒
Gu Yuhan(Jingdezhen Ceramic University,Jiangxi,Jingdezhen,333000,China)
出处
《陶瓷》
CAS
2024年第1期51-53,共3页
Ceramics
关键词
增强现实
AR
红色文创
IP设计
Augmented reality
AR
Red cultural and creative
IP design
