摘要
数字经济时代,数字化转型是企业提升竞争力的核心驱动力,也是推动经济社会高质量发展的强大引擎。已有研究显示了政策制度对数字化转型的促进作用,但尚未涉及与数字经济核心业态电子商务相关的政策。基于资源编排理论,聚焦国家电子商务示范城市建设政策开展准自然实验,运用多期双重差分法,对2007—2021年上市公司面板数据进行分析,实证检验国家电子商务示范城市建设对企业数字化转型的影响效应与作用机制。研究发现:国家电子商务示范城市建设通过数字基建赋能和数字人才赋能两条路径对企业数字化转型发挥显著政策驱动效应,且对东部地区城市、技术密集型行业、规模较小企业的效果更为明显。因此,政府应加大力度推进城市电商化建设工作,充分释放对企业数字化转型的促进效应;加强区域数字环境建设,升级优化数字化基础设施,引进培育数字化专门人才;根据城市特点进行分类精准施策,如鼓励东部城市发挥资源禀赋加大建设投入,给予技术密集型行业政策资源倾斜,通过政策激励中小企业充分借助外部数字条件打破资源壁垒,实现企业数字化转型“弯道超车”。
In the era of the digital economy,digital transformation stands as the core driving force for enterprises to enhance their competitiveness.Moreover,it serves as a powerful engine propelling the high-quality development of economy and society.Existing studies have shown the promoting effect of policies and institutions on enterprise digital transformation.However,there is a noticeable research gap in policies associated with e-commerce,which constitutes the core business form in the digital economy.Based on the resource orchestration theory,the authors focus on the National E-commerce Demonstration Cities(NEDC)policy,carry out a quasi-natural experiment,analyze the panel data spanning from 2007 to 2021 for listed companies by using the multi-phase Differences-in-Differences(DID)model,and empirically test the impact effect of NEDC on enterprises’digital transformation and its mechanism.The results show that the NEDC policy can significantly promote the digital transformation of local enterprises through two pathways of the digital infrastructures empowerment and talents empowerment effect.Besides,the promoting effect is more significant for enterprises in eastern cities,technology-intensive industries and with smaller size.Therefore,the government departments should,first,pay more attention to e-commerce cities construction to fully release the promoting effect on enterprise digital transformation;second,they should strengthen the construction of regional digital environment,improve and optimize digital infrastructures,and introduce and cultivate more talents;and third,they should formulate and implement different policies according to the characteristics of cities,such as encouraging eastern cities to increase investment in e-commerce cities construction based on their resource endowment,giving technology-intensive industries more preferential resources,and encouraging small and medium-sized enterprises to make full use of external digital resources to break the barriers and achieve the"curve overtaking"of enter
作者
华迎
梁致浩
HUA Ying;LIANG Zhi-hao(School of Information Technology and Management,University of International Business and Economics,Beijing 100029,China)
出处
《中国流通经济》
北大核心
2024年第1期68-79,共12页
China Business and Market
基金
国家社会科学基金重点项目“数字可供性视角下直播电商赋能中小微企业数字化转型研究”(21AJL013)
对外经济贸易大学杰出青年学者项目“缺乏名人效应的直播电商中,场域因素对消费者冲动性购买行为的影响研究”(20JQ09)。
关键词
电子商务示范城市
企业数字化转型
数字经济
资源编排
National E-commerce Demonstration Cities
enterprise digital transformation
digital economy
resource or⁃chestration
