摘要
在互联网技术、计算机技术等先进科学技术手段不断发展的现实背景下,我们迎来了信息化时代,由此造成的生活、学习、工作根本性变革现象,预示着行业领域需要加快速度迎合信息化发展背景实现改革。本文主要以市场营销课程教学改革为研究对象,分析讨论信息化背景下,教学改革的必要性、教学改革存在的问题、教学改革优化对策等多个方面的内容,希望满足时代背景对专业化人才所提出的严格要求,希望可以更好地为学生毕业就业提供保障。
Under the realistic background of the continuous development of advanced scientific and technological means such as Internet technology and computer technology,we have ushered in the era of information technology.The resulting fundamental changes in life,learning and work indicate that the industry needs to speed up to meet the development background of information technology and achieve reform.This paper mainly takes the teaching reform of marketing course as the research object,analyzes and discusses the necessity of teaching reform,the problems of teaching reform,the optimization measures of teaching reform and other aspects under the background of information technology,hoping to meet the strict requirements of the times for professional talents and provide better guarantee for students'graduation and employment.
作者
任婷婷
REN Ting-ting(Yanbian Vocational and Technical College,Yanji Jilin 133001,China)
出处
《湖北开放职业学院学报》
2023年第14期155-156,165,共3页
Journal of Hubei Open Vocational College
基金
吉林省职业教育科研课题“创新教育背景下基于PBL的高职《市场营销学》课程教学改革与实践研究——以延边职业技术学院为例”(项目编号:2022XHT077)。
关键词
市场营销课程
信息化背景
新媒体平台
互联网思维
marketing course
information background
new media platform
Internet thinking
