摘要
随着不文明旅游行为的频频曝光,如何有效的遏制不文明旅游行为成为近年来研究的重点,但从社会抑制效应角度和结伴出游情景的研究相对空白。本文基于社会抑制效应和道德发展阶段理论,专注于结伴出游情景,采用内容分析法,研究结伴出游与游客行为的关系。研究发现,旅游行为可以被内在动机和目标通过无意识方式激活,同伴的关注能使得游客形成一种无形的道德空间,并促使游客对旅游行为进行约束与抑制。景区经营者可以通过模拟结伴情景,在景区设置匹配景区形象的立体标志牌,让游客有被凝视感。
The frequent exposure of uncivilized tourism behavior has entailed it an important subject of research how to check the uncivilized tourism behavior.But there is a blank how to suppress such happenings through social inhibition mechanism and party going.Based on the social inhibition effect and Kohlberg’s stages of moral development,the paper studies the effect of party going on tourist behavior through the analysis of the online contents.
作者
邓爱民
祝小林
DENG Ai-min ,ZHU Xiao-lin(Zhongnan University of Economics and Law, Wuhan, Hubei 43007)
出处
《武汉商学院学报》
2018年第1期5-9,共5页
Journal of Wuhan Business University
