摘要
近几年,以高互动性为突出特点的网络直播,成为新的视频娱乐形式和网络交往形式。伴随着视频直播平台的"火"起,网络直播现象越来越受到大家关注。在许多人看来,现在不仅是网络直播的"盛世",还是一个网络视频直播"火烧连营"的时代。从表面看去,此种观点似乎很有说服力。因为直播不仅在网络空间中极为常见,而且也表现得相当火爆。所以,认为网络直播会红火下去的观点,不光现实中有依据,似乎也顺应了传播发展的需要。然而,这仅仅是问题的一个方面。其实我们必须看到,尽管今天的网络直播看似"点火就着",但它也只是处在发展的"初级阶段"而已。作为一种文化现象,今天的网络直播不仅数量算不上多,其普及化程度也还相对很低。作为一种新兴的社会传播现象,直播目前还是"初来乍到",在未来,它还有很长的路要走。
These years,webcasts with high interactivity have become a new video entertainment and network communication mode.As the live platforms are becoming more and more popular,the phenomena also gradually attract people＇s attentions.In some people＇s perspectives,webcasts in this phase is not only flourishing,but also spreads really widely and quickly.And most people from both academia and the same occupation keep the same point of view as the aforementioned point.This point seems persuasive because of the current popular situation and the need of the market.However,we have to say that this phase is just the primary phrase.As a cultural phenomenon,the number and cultural level of the webcasts are still not ideal.So this new mode also has a long way to develop itself.
出处
《吉林师范大学学报（人文社会科学版）》
2018年第1期107-112,共6页
Journal Of Jilin Normal University:Humanities & Social Science Edition
基金
吉林大学基本科研业务费哲学社会科学研究项目(编号:2015QY003)
关键词
高互动性
文字互动社交
网络直播社交
网红直播
人人直播
大V网红
high interactivity
literal social interaction
webcast social interaction
live broadcast of internet celebrity
live broadcasts of everybody
internet celebrity
