摘要
网络评论分析是学术研究中比较新的现象。国内的温泉旅游研究已成为旅游学术界一个重要的研究子域,但遗憾的是很少有研究运用实际的游客评论审视消费者的真实体验和游客对于温泉地的关注。以网络评论为原始资料,基于扎根理论的质性分析软件NVivo10的文本分析方法,能够发现旅游者对于温泉地的真实评价。结果显示对于温泉地游客来说,一个温泉的感知价值至少有七个方面的前置因素,包括体验、美食、温泉氛围、便利性、温泉及娱乐设施、温泉社交性和温泉真实性。这些前置因素是游客主要关注的方面,影响着游客最终对于温泉地的总体价值感知。基于这些结论与前人研究成果的比较,本文为温泉业者提出建议。
Network review analysis is a relatively new phenomenon in academic research. The domestic study on hot spring tourism has become a tourism academic circle as an important research subfield, but few researches examine real experience from consumers and tourists＇ concern for the hot spring destination by using actual visitors＇ comments. This study uses the qualitative analysis of the online reviews, from which to extract real concern on hot springs, thus reflecting the real opinion for the evaluation of hot springs. Based on the grounded theory and online reviews as the original data, this study shows there are at least seven antecedent factors to the perceived value of a hot spring, including experience, delicious food, hot spring atmosphere, convenience, facilities related to hot springs, social activities at hot springs and authenticity of hot spring. These antecedent factors are the main concerns to tourists, and influence the final sense of the overall perceived value of the hot springs. Finally, based on the comparison between the results and the previous studies, this paper proposes suggestions for the hot spring industry.
出处
《河北旅游职业学院学报》
2017年第1期79-83,共5页
Journal of Hebei Tourism College
