摘要
近几年,农产品的网络化营销之路吸引了各大电商的关注,各路资金纷纷涌入农产品网络营销市场,而对于不同营销模式对农产品销售的影响作用的探讨和研究也在不断趋于成熟。本文重点分析我国目前农产品的营销现状,并对以往的农产品网络化营销模式进行总结和分析,诸如网络供应链营销模式、O2O营销模式等。最后,基于此,本文提出未来我国农产品网络化营销的发展趋势和方向,如注重农产品的产品质量、强化农产品的安全问题等。
In recent years, network marketing of agricultural products has attracted the attention of major E-commerce suppliers, and various funds have been invested into this field. Studies on the influence of different marketing models of agricultural products also continue to mature. This paper focuses on the analysis on current status of agricultural products marketing, and also summarizes and analyzes previous network marketing model,such as the supply chain network marketing model,O2 O marketing mode, and so on. Finally,this paper proposes the trends and direction of future agricultural network marketing in China.such as paying attention to the quality of agricultural products, and strengthening the security of agricultural products and so on.
出处
《湖北工业职业技术学院学报》
2016年第2期70-74,共5页
Journal of Hubei Industrial Polytechnic
关键词
农产品
网络营销
营销模式
agricultural products
network marketing
marketing model
