摘要
发展电动汽车对促进节能减排、带动产业转型升级有重要意义。目前消费者对电动汽车的接受度不高是导致电动汽车市场发展缓慢的主要原因之一。研究电动汽车潜在消费者的特征和市场接受度不仅有利于探究市场发展的关键影响因素,而且也是政策制定的重要决策依据。本文在构建电动汽车市场接受度影响因素模型的基础上,通过网络调研1071名私家车车主,并运用卡方检验和多项Logistic回归等统计方法实证研究消费者对电动汽车接受度的主要影响因素。结果表明年龄、学历水平和家庭平均年收入对电动汽车的市场接受度有显著影响,消费者更倾向于购买电动汽车作为家庭第二辆车,其特征是本科学历、家庭平均年收入为15-30万元之间、对电动汽车比较了解和试驾过电动汽车。回归结果表明社会影响、充电便利性和感知风险是电动汽车市场接受度的主要影响因素,其中充电便利性因素对不愿意购买电动汽车的消费者的影响大于愿意购买电动汽车替换燃油车的消费者,从众心理是影响消费者愿意购买电动汽车替换燃油车的因素。最后,基于研究结果,本文为电动汽车产业的发展提出政策建议。
Ab Electric vehicle is considered as a potentially effective technological innovation to save energy, reduce air pollution and promote the industrial upgrading. However, the low public acceptance of EVs leads to the failure of EV market penetration. Analyzing the potential EV consumers＇ characteristics and their acceptance of EVs will help to promote EV adoption and have important policy implications. With the construction of the public acceptance model of EVs, this paper applies the chi-square test and a multinomial logistic regression model based on the questionnaires of 1071 online private ear users to figure out the factors that have effects on the public acceptance for EVs. The results indicate that the variables of age, education level and annual income have significant effects on the public acceptance of EVs. Consumers are more likely to purchase EVs as a second car, whose characteristics are bachelor degree, annual income between 150,000 and 300,000 yuan, having a better understanding of EVs and having driven EVs before. The regression result indicates that the social influences, charging infrastructure readiness and perceived risks are the three important factors influencing consumers＇ acceptance of EVs. The influence of charging infrastructure readiness onconsumers who are not willing to purchase EVs is greater than those who are willing to purchase EVs to replace the traditional fuel vehicles. Besides, the consumers＇ herd mentality is another factor affecting consumers＇ acceptance to purchase EVs to replace the traditional fuel vehicles. Finally, policy implications on how to stimulate EV adoption are derived.
出处
《中国软科学》
CSSCI
北大核心
2015年第10期70-84,共15页
China Soft Science
基金
国家科技支撑计划课题(2015BAG11B01)
上海市科技发展基金软科学研究重点项目(13692103600)
