摘要
依据高校营销教学的定位环境,分析了目前营销教学的发展状况与定位冲突,并结合市场对营销人才的需求,有针对性地提出了高校本科营销教学的定位选择。
This paper analyzes some proposals about undergraduate marketing teaching positioning through many years of marketing teaching experience, based on undergraduate marketing, teaching positioning and analysis of the current positioning of the teaching of conflict in marketing teaching. The author also puts forward the suggestion on positioning of marketing teaching.
出处
《高等财经教育研究》
2011年第1期46-49,共4页
Journal of Higher Education Finance
关键词
市场营销教学
定位选择
营销人才
marketing teaching
positioning choice
marketing talents
