摘要
体育赛事电视转播权销售价格迅速上涨 ,销售方式多样化 ,电视转播权的销售收入成为大型体育比赛以及具有广泛群众基础的高水平体育赛事的主要经济来源。在初步了解体育赛事电视转播权销售基本状况的基础上 ,对体育赛事电视转播权价格定位及体育赛事电视转播权销售方式进行探讨 。
The sale price of TV relay right sport events has going up drastically and the marketing method has been diversified at present.The sales income of TV performance has become main source of revenue for both professional sport events and high-level mass sport activity. The thesis intends to analyze the latest situation of TV right sales and its marketing strategy.The analysis will be helpful to develop our sport market.
出处
《体育学刊》
CAS
北大核心
2001年第3期10-12,共3页
Journal of Physical Education
基金
江苏省教委人文社会科学基金项目
编号 :99SJB890 0 0 1
关键词
体育赛事
电视转播权
营销策略
sport events
TV relay right
marketing strategy
