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论营销渠道战略联盟中相互信任问题 被引量:12

On Mutual Trust in Marketing Channel Strategic Alliances
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摘要 营销渠道战略联盟中的相互信任问题是企业界和理论界共同关心的话题。本文从营销渠道战略联盟中相互信任问题的前置因素和后果变量两个方面 ,对现有研究成果进行分析和归纳。在此基础上提出了营销渠道战略联盟中相互信任问题的理论模型和相关命题。
作者 贺艳春 周磊
出处 《商业经济与管理》 CSSCI 北大核心 2004年第11期30-34,共5页 Journal of Business Economics
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参考文献15

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