摘要
增强企业竞争力,企业必须树立关系营销观念。关系营销包括:与顾客的全面互动关系、结构层次关系、内部营销、产供销垂直系统、技术合作关系等。
To enhance the capacity of competition,enterprises should foster the idea of relationship marketing.It includes the overall interaction with customers,the relation of structural levels,inner marketing,the system of production,supply and sell and the relationship of technological cooperation.
出处
《安徽工业大学学报（社会科学版）》
2005年第4期54-55,共2页
Journal of Anhui University of Technology：Social Sciences
关键词
关系营销
数据库营销
产供销关系网
行业合作网
内部营销
relationship marketing
data base marketing
the network of social connections of production,supply and marketing
the network of trade cooperation
inner marketing
