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高校教育管理服务中微信的应用现状与改良策略研究

Research on the Application Status and Improvement Strategy of WeChat in University Education Management Service
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摘要 微信兼具科学性与创新性、即时性与便利性、高效性与精准性的特点,为高校教育管理服务的模式创新提供了思路。新形势下,如何深度挖掘微信的优势,推动高校教育管理服务工作顺应时代发展,解决高校学生工作面临的新挑战,是高校学生工作的重中之重。因此,该文立足于新时代,探索高校教育管理服务中微信的功能分类、应用现状,并针对高校教育管理服务中微信的应用存在的诸多问题:(1)思想理念落后,认知水平欠缺;(2)建设思路闭塞,有效供给不足;(3)保障力度不够,服务效能较低。分别从发展理念、制度建设、改良态度和具体实践四个层面提出改良策略:(1)紧跟时代步伐,创新发展理念;(2)完善规章制度,加大保障力度;(3)弘扬工匠精神,提供上乘服务;(4)区分平台特征,明确角色分工。 WeChat has the characteristics of science and innovation,timeliness and convenience,efficiency and accuracy,which provides ideas for the mode innovation of university education management service.Under the new situation,how to deeply tap the advantages of WeChat,promote the education management and service work in Colleges and universities to adapt to the development of the times,and solve the new challenges faced by college students’work is the top priority of College Students’work.Therefore,based on the new era,this paper explores the functional classification and application status of WeChat in university education management service,and aims at many problems existing in the application of WeChat in university education management service:(1)backward ideology and lack of cognitive level;(2)blocked construction ideas and insufficient effective supply;(3)insufficient guarantee and low service efficiency.The improvement strategies are put forward from four aspects:development concept,system construction,improvement attitude and specific practice:(1)keep up with the pace of the times and innovate the development concept;(2)improve the rules and regulations and strengthen the security;(3)carry forward the craftsman spirit and provide excellent service;(4)distinguish the platform features and clarify the role division.
作者 朱赫 ZHU He(China Pharmaceutical University,Nanjing Jiangsu,211198,China)
机构地区 中国药科大学
出处 《创新创业理论研究与实践》 2020年第23期69-70,78,共3页 The Theory and Practice of Innovation and Enterpreneurship
关键词 微信 高校教育管理服务 应用现状 改良策略 WeChat University education management service Application status Improvement strategy
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