摘要
论文从传播学拉斯韦尔"5W"的理论角度出发,以《罗辑思维》公众号为例,分析了融媒时代受众对微信自媒体内容和形式的需求和微信自媒体营销策略发展与创新的问题,为自媒体运营者更好地适应技术革新,改进营销策略提供参考建议。
Starting from the theoretical point of view of Lasswell's"5W"in communication science,the paper takes the WeChat subscription of"logic show"as the example,analyzes the audience's demand for the content and form of Weixin's self-media in the era of financial media and the development and innovation of Weixin's self-media marketing strategy,so as to provide reference suggestions for self-media operators to better adapt to the technological innovation and improve marketing strategies.
作者
苏鹏
SU Peng(School of Journalism and Communication,Northwest University,Xi'an 710127,China)
出处
《中小企业管理与科技》
2019年第3期131-132,共2页
Management & Technology of SME
