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论商品名称包装装潢法益的属性与归属——兼评“红罐凉茶”特有包装装潢案 被引量:23

On the Nature and the Attribution of Legal Interests on the Commodity's Name, Package and Decoration: Comment on the Case of the Distinctive Package of “Red Herbal Tea”
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摘要 新修订《反不正当竞争法》第6条将原法律第5条第(二)项由"知名商品特有的名称、包装、装潢"修改为"有一定影响的商品名称、包装、装潢等相同或者近似的标识",并未实质性改变商业标识的法律属性。商品名称包装装潢是反不正当竞争法保护的民事利益,不同于知识产权专有权。它在法律保护上具有情境性、灵活性、可变性和独立性等特性。根据其法益属性,结合"红罐凉茶"案有关事实与法律问题,就商品包装装潢的构成等问题进行探讨,并就知名商品特有名称包装装潢的产生机制和归属标准进行剖析。 Article 6 of the newly amended Anti-Unfair Competition Law revises the original Article 5(2) of the original law from "distinctive names, packages and decorations of well-known goods" into "names, packages, decorations and other the same or similar identifi cation of goods which have certain infl uence".That does not materially change the legal attributes of the business mark. Differing from the exclusive rights enjoyed by intellectual property owners, a commodity's name, package and decoration is a sort of civil legal interest which is protected by Anti-Unfair Competition Law. The protection of legal interests is featured with contextuality, fl exibility, variability and independence. Based on attributing the distinctive packages and decorations to legal interests, this paper comprehensively assesses the facts and legal problems in the case of "Red Herbal Tea", and probes into issues such as the composition of a distinctive package and decoration. Further, this paper analyzes the generation mechanism of distinctive names, packages and decorations on well-known goods, and then discusses the criteria that regulate their attribution.
作者 孔祥俊
出处 《知识产权》 CSSCI 北大核心 2017年第12期3-29,共27页 Intellectual Property
关键词 民事利益 不正当竞争 知名商品 特有包装装潢 civil interests unfair competition well-known goods distinctive packages and decorations
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参考文献1

  • 1谢晓尧著..在经验与制度之间 不正当竞争司法案例类型化研究[M].北京:法律出版社,2010:445.

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