摘要
基于技术接受模型(TAM),从感知的有用性、感知的易用性、感知的可靠性、感知的行为控制和服务成本等五个方面分析我国手机用户采纳移动银行服务的态度和行为意向的影响因素,并采用结构方程模型方法实证分析了五个因素对移动银行服务使用态度和行为意向的影响作用,最后提出了对策建议以及进一步研究的方向。
This study applies TAM, perceived credibility, perceived behavior control and perceived service cost to examine the factors that influence the adoption of mobile banking in China. The proposed model is empirically evaluated based on PLS （Partial Least Square） by using survey data collected from 209 users concerning their perceptions of mobile banking. The findings indicate that perceived usefulness and perceived credibility have significant effect on user＇s attitude. The results may provide further insights into mobile banking strategies.
出处
《管理评论》
CSSCI
北大核心
2009年第1期59-66,共8页
Management Review
基金
国家自科基金重点项目(70731001)
国家社科基金项目(06BJY101)。
关键词
TAM
移动银行
用户采纳
TAM, mobile banking, consumer adoption
