1Zwick R,Chrlstein E,Budescu D V.Measure of Similarity Among Fuzzy Concepts:A Comparative Analysis[J].Internet.J.Approximates Reasoning,1987,(1). 被引量：1
2De Luca A,Temini S. A Definition of a Non-probability Entropy in the Setting of Fuzzy Set Theory [J].Information and Control, 2002,(20). 被引量：1
3Kim Chung. K, Lavaca, Ann., Smith, Margo. Journal of Business Research, Volume: 52, Issue: 3,June, 2001,pp. 211-222 Consumer evaluation of vertical brand extensions and core brands. 被引量：1
4Bloomer, Kasper, Hans D. P. Journal of Economic Psychology Volume: 16, Issue: 2, July, 1995, pp. 311-329The complex relationship between consumer satisfaction and brand loyalty. 被引量：1
5Bloomer M International Journal of Research of in Marketing Volume: 13, Issue: 3, July, 1996, pp. 294 Loyalty and Satisfaction. 被引量：1
6Brands - From Theory to Practice International Journal of Research of in Marketing Volume: 14. Issue: 2, May,1997, pp. 201. 被引量：1
