摘要
近几年来,通过塑造文旅IP来发展乡村旅游,已经成为许多开展乡村旅游的村落所进行的工作。该文通过对南京市多个进行乡村文旅IP塑造的村落进行调查、访问,着重研究这些乡村文旅IP的塑造方式和塑造因素,并重点对乡村文旅IP塑造较好的村进行重点调查,通过其IP塑造流程分析其成功经验和不足之处,从而为江苏省乃至全国乡村今后的文旅IP塑造提供经验。
In recent years,it has become an important method for many villages to develop rural tourism by shaping cultural tourism IP.Through the investigation and interview of many villages shaped by rural cultural tourism IP in Nanjing,this paper focuses on the modeling methods and factors of these rural cultural tourism IP,and focuses on the investigation of villages shaped better by rural cultural tourism IP.Through its IP modeling process,this paper analyzes its successful experience and shortcomings,so as to provide experience for the future cultural tourism IP modeling of villages in Jiangsu Province and even the whole country.
作者
吴振一
李倩
黄诚淏
陈冬
WU Zhenyi;LI Qian;HUANG Chenghao;CHEN Dong(Zijin College,Nanjing University of Science and Technology,Nanjing Jiangsu,210094,China)
出处
《文化创新比较研究》
2022年第31期129-133,共5页
Comparative Study of Cultural Innovation
基金
江苏省大学生创新创业训练计划项目“特色打造与可持续发展:南京乡村文旅IP塑造策略研究”(项目编号:202113654035Y)的阶段性成果。
关键词
乡村文旅
IP塑造
南京
Rural tourism
Intellectual property(IP)shaping
Nanjing
