摘要
在注意力经济时代,名人形象权与商标权的冲突不仅客观存在,且有愈演愈烈之势,其冲突的解决关系到形象权人、经营主体、消费者多方利益的平衡和良性市场竞争秩序的建立。形象权与商标权冲突的现实原因在于经济利益之争,权利边界的模糊是内在原因,而相关法律制度的缺失则是制度原因。解决形象权与商标权权利冲突,应赋予形象权独立权利地位,以划定权利边界;遵循保护在先权利原则、坚持兼顾效益原则,适用知名度标准、特定对应关系的判定标准。
The celebrity images and the trademarks are both objectively symbols of attention economic time and have the tendcy that their conflicts become more and more sharply,and the solution of their conflicts relates to the balance of interests of image rights owners,operators and consumers and the establishment of benign competition order of the market. The right conflict between the right of publicity and the trademarks results mainly come from the ambiguity of the right boundary and the lackof relevant legal system. In order to resolve the problem of the right conflict,it is necessary to define correctly the connotation of the right of publicity and to establish the independent right position of the celebrity image to delimit the boundary of the right,following the principle of protecting the prior right,applicating comprehensively the popularity standard and taking the interests of all parties into account.
出处
《重庆理工大学学报（社会科学）》
CAS
2016年第4期115-122,共8页
Journal of Chongqing University of Technology（Social Science）
基金
国家社会科学基金西部项目"互联网环境下商标权保护的实践难题和制度创新研究"(14XFX008)
关键词
形象权
商标权
权利冲突
right of publicity
trademarks right
right conflict
